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When it comes to structure, it's a cliché. I believe that the webmaster friends are very sensitive to the structure of a website here also includes the author in, because we all know as a conducive to optimize the site for its structure is the foundation is one of the fundamental, it is like the foundation of high-rise buildings, If you want to build a high-rise building for the permanent survival of its foundation is the focus, the structure of a website is also the case, then what is the physical structure? In this I simply share with you first.
I. Physical Structure
The so-called physical structure refers to navigation or channel pages, columns and other actual presence of the seat of the structure of the form, said there may be some novice webmaster still not understand, here I take the current do this station to do a simple description such as:
When the author clicks on the tea Packaging this column navigation, it will show a link as shown in the following figure like this form is called
Physical structure, the physical structure can be divided into tree-shaped structure and flat structure, an ideal physical structure for the flat structure, this for the specific structure in the previous article also mentioned here is not much to say want to know more novice webmaster friends can go to the A5 forum, "logical structure here will not say in the next article would refer to" Now go back to the previous question how to overcome the physical structure.
Two. Overcoming the problem of optimization of the physical structure
When it comes to this problem, generally a small and medium-sized enterprise station level of up to three layers for good not too much, the level of the columns too much so its link path will be too deep, the search engine crawling is not friendly, this site before the building must be designed before, Just as the author has now optimized for the sale of tea packaging this station before the site was built, the company did not realize that this was divided into 5 levels of the link depth shown in the 5 layer as shown in the following figure:
Such a link structure is not friendly to the search engine is not good for spiders crawl, when encountered such a situation on the Web site is also included in the change of URL this is better, then how to do the author is so to deal with.
Three. Enhance the originality of content and internal link building
All of the time to do the station optimization or inseparable from the original article, the author in the station in the first dozens of articles are original, in the latter has been the original standard to write, while the original content to the title and the theme of the site and the relevance of this is one, The other is the construction of internal links, a lot of webmaster are paying attention to the construction of external links and ignoring the construction of internal links, the internal link construction is called the logical structure, this is the author of this understanding, when the physical structure does not do well, can only from these two aspects, then how to build the internal structure? That's the key. , I talk about the current optimization of this tea packaging station, the author is generally taken in the article to do the keyword anchor text, according to the article number of words generally do two anchor text, the key words to do anchor text points to the first page, channel page, column page, inside page, as well as product page, and so on, the page to be linked to the keyword and have relevance, This persistence will constitute a strong internal link structure, not only conducive to user experience, but also more conducive to spiders crawl some spiders can not get to the page. This is the author in the current optimization of tea packaging This station operation techniques, I hope to give some novice webmaster some inspiration, at the same time webmaster friends if there is a better way to take out the common progress of everyone to share, I wish the webmaster friend traffic soaring, I want to do.
This article original in Yang if need to reprint please specify the source starting in A5 forum: http://www.gzytbz.com