How to persuade your boss to agree with your chosen keywords (二)

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In how to persuade your boss to agree with your chosen keyword (a), Liu wrote about communicating with the leader on the big strategy of selecting key words. This article is for some small details to explain. Competition and hot and cold degree difference is not much of the key words, why choose this do not choose that, how to persuade the boss?

For example, "Qingdao Recruitment network", "Qingdao Recruitment website" which is better. Don't use any participle principle to cheat the leader, said he also understand, perhaps your choice is also wrong. In the face of such problems, the use of digital speech is the hard truth.

1, look at the keyword search volume, this needless to say, the degree of competition is quite two words, we should of course choose a lot of search, the user's choice is our choice.

2, look at the conversion rate, through the flow data analysis, we can very directly understand which word more efficient. A friend will ask, I have not done the key words, where to do data analysis? This is a good solution to buy keyword ads, spend thousands of dollars to pay tuition is very worthwhile. Data is the absolute truth.

3, the boss is not willing to pay tuition fees to do, here is mentioned in my article mentioned in the agent's magical, go to a few more places to see the auction situation, you may find the strong evidence you want. Can also be widely consulted other people's opinions, many times the effect of the right choice is often inferior to the effect of concerted effort to come to the good, how to pull to political issues come up, still can't go to throw shoes good.

4, look at the profit margin, especially for the sales of Web sites, which model of the product more money, it is preferred to the words related to it. This figure does not have to spend money to do experiments, the boss in the mind clearest.

5, focus on the future, to see the key words good publicity. Post or blog to get outside the chain is still a commonly used method. The choice of keyword is not easier for soft writing, often overlooked, if you take this into account, the boss can not agree with your opinion.

For example: "Qingdao Recruitment network" "Qingdao Recruitment website" These two words, from the writing point of view, the latter word will be more simple, such as "Introduction of Qingdao recruitment sites have those" and so on, the keyword embedded in the article will be simpler, so even if you do not have very good copy to do, the work will be more smooth.

Summary: Convince boss's reason although thousands, but the real evaluation keyword, keyword combination of the pros and cons still rely on continuous practice, is a need to do enough kung fu things.

Source Address: http://qingdao.myjob.com, reprint please keep the author information: Liu, a foot into the network of SEO circle workers, welcome to communicate with me.