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How to select keywords is one of the most important steps in Web optimization, and it is also a problem that most people can easily ignore. People often casually come up with a few keywords, use them in the Web page, and then submit these pages to the search engine, thinking that they can get a good ranking. This usually does not bring you the ideal effect.
you need to spend some time figuring out which ones you want to target or keyword before you optimize your Web page. Search engines are definitely an important source of access, but to make the most of their advantages, you have to take some effort.
first to avoid radical, do not be anxious. Sit down, open your favorite text-editing software, open your Web page in another window, read through your pages from beginning to end, and then stop and think about the following questions:
v What is my Web page about?
What words in
v can accurately describe the contents of an entire Web page?
v When someone searches for similar information on a search engine, what are the key words he might use?
when you find the answer, immediately write down the words or phrases you think of, and then pick the words that best fit you. My approach is to select 1-2 of these popular keywords in the list of keywords (because too popular keywords are often not easy to get a good position), and based on the keyword to optimize the Web page, but also some of the less popular keywords are used in the Web page, in order to these uncommon keyword search, My Web page can also appear in the results.
Repeat the steps above to optimize each page in your site. Note A unique list of keywords for each web page. There is no "competitive" relationship between the list of keywords on different pages, but should be focused. But that doesn't mean that the list of keywords for each page must be completely different, there are some similarities between the list of keywords, but it is important to note that the list of keywords cannot be 100% identical, because it is better to have a good ranking on 20 search engines than to get 20 in a single search engine.
OK, now that you have a complete list of keywords, there may be some very hot words, such as "MP3", "books" or "Consolidator" and so on. The next thing to do is to break up these popular words. This may sound cruel, but if you're a beginner, it's impossible to get a good place on these keywords. Even the search engine login experts (I have to say most of the experts) also try to avoid these keywords, because they are too popular, there are thousands of sites with them as a target keyword to compete, even if your web optimization skills are superb, you can not guarantee that the top, So you need to specify these keywords.
think if you were going to use a flaw detector, what about the ultrasonic flaw detector? It is much easier to get a good position under these phrases than the original keywords. In any case, it's better to rank top 10 on search engines with a medium-hot keyword than to rank in No. 500 place with a hot keyword.
If a word about your site's content is often misspelled, you might want to use it to optimize the page. But using misspelled keywords usually affects the authority of the site. Would you buy a product from a business that doesn't even write your own product name? I don't think so. So be careful when using misspelled words.
