How to plan a meager marketing campaign

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Today's second day, first to everyone worship for a year, OH, I wish you all the network business more prosperous.

Speaking of meager, we are no strangers. The meager marketing also slowly receives many merchant's attention. Meager marketing The most successful I think should be from the CAI to the ipod to start, in just a week has been pink 20W times. Before the Spring Festival, the company also took over a single meager marketing activities, the main battlefield is, of course, now a popular Sina meager, followed by the addition of many online marketing platform, the results are very good. Today to share some of the meager marketing experience.

Marketing strategy: Meager marketing +seo+ e-mail marketing + e-Journal + Forum

The company is the mother and child supplies E-commerce company.

The primary goal of the project is the accumulation of the number of customers, through the way of gift, to play a role in the dissemination. Integrated marketing strategy is through a variety of ways to cooperate with our main platform to guide traffic, on the one hand, direct purchase, on the one hand, through the customer's website to obtain gifts.

1. Where to promote is important

We chose Sina meager as the main battlefield, the result proved to be more sensible. There is a strong interactive, strong communication, the most critical is the user activity (spring night also to the meager hit the ads, hehe). Meager marketing is different from the nature of the marketing of blogs and forums, and the meager is more like viral marketing.

A few months ago, the company also helped other clients to promote their activities online. Mainly because Renren's user group is the customer's sales target. However, after the overall planning, the sustainability of Renren is not too long, the cessation of the promotion of two weeks later, the utility is greatly reduced.

2. What is the key to meager marketing

The most critical factor is the meager Reds forwarding, in Sina such a large platform to carry out activities, through the sheep to lead the masses, is the most direct way to large areas of marketing.

Of course, our strategy also refers to the SEO, the specific implementation of the main through the answers, blogs, forums and SNS to carry out more accurate customer positioning. To inform the customer's activities, experience sharing to win the promotion victory.

3. Word of mouth propaganda and meager combination

Seated popular at the same time must be through other platforms to promote Word-of-mouth, just mentioned SEO is a good way. Maximize the effect of the promotion. This project, we mainly on the question and Answer website and blog article seo optimization, a few core keywords to achieve the search engine, on the one hand, consolidate the results of the meager marketing, second, can directly obtain publicity results.

4. Get good Heads

Good promotion is ongoing, and a meager number of fans is our constant guarantee. E-Mail has also been sent a lot, mainly for existing customers. Second, the carefully crafted electronic magazine guarantees the opening rate of the mail. Can be from the promotion of business to obtain services, will bring more trust and attention.

Overall, this meager marketing is very successful, achieving the intended goal. For our company also accumulated a meager marketing experience. In web2.0 today, successful organization of these resources will provide better service.

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