How to plan a microblog marketing plan

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Microblogging marketing everyone is no longer unfamiliar, but will you plan a microblog marketing program? Especially in the enterprise, I believe that you are or will face such difficulties in the future. Below I share with you, I am how to do microblogging marketing program, I hope to have a friend who needs help!

Details of the programme are covered below:

First, the promotion goal elaboration

Since it's a plan, you have to have at least one goal, and you need to explain it in the opening statement. This goal can not be too hollow, if the specific, can be visually control and evaluation of things or indicators, I believe that all business owners do not like to see the pan-and-false plan, which is why the goal of specific reasons. The goal is divided into three parts: first, the content of the editing methods and the frequency of the release, followed by the increase in the number of fans, quality, and again the content or activity of the forwarding volume, the number of comments.

Ii. implementation Steps

(i) content editing and publishing

1, Content material collection (official news, dynamic, activity and other related introduction, text, original picture/video, etc.)

2. Text editing

3, Picture Art processing

4, @ fans (inform them of the new content released)

5, the release frequency (work time every half hour sends an original micro-blog, does not work the time and the holiday to send randomly)

6, the establishment of the topic (#话题 #)

7, link to the forum article (sometimes 140 words is not enough to fully introduce an event, the full text to the forum to guide the fans to understand, but also can cause the forum users of the official microblogging attention)

8, instant response interaction (will make them feel "attention", "be valued", effectively mobilize their interactive enthusiasm, and further promote the official microblogging brand awareness)

(ii) Increased number of fans (attention)

Number of fans expected to increase during execution time (non-zombie powder)

More than 800 in the first quarter

More than 1500 in the second quarter

Third quarter more than 2,500

Fourth quarter more than 4,000

1, celebrity micro-bo borrowing Force (star, Grassroots, business successful people, etc.)

1 @ They (when new content is released)

2 comment on their microblog and participate in the interaction

These opinion leaders have huge microblog fans, and if a tweet gets their attention and forwards or comments, replies, and so on, it will attract the attention of its fans and eventually lead fans to focus on official microblogs.

2, to join the relevant real estate, local micro-group, QQ Group, forum, etc.

Regularly release some of the official Weibo offline/online activities, news and other information to these high quality groups, and leave a microblog address on the Forum/Micro Group/Q Group to guide its attention to the official microblogging site at the @ Group owner or group of active people.

(iii) Weibo forwarding (Event planning/Organization Promotion forwarding)

Online/offline combined with attention/tagging/commenting, forwarding prizes, lottery activities, to attract the original fans or interested users to actively forward the official microblogging related micro-blog.

Daily microblogging forwarding:

Estimated average forwarding amount in the Published time period

More than 30 in one months

Activity microblogging forwarding:

Estimated forwarding amount for activity duration

Within 5 days 50~100

Within two weeks 100~200

More than 300 in one months

Iii. Other Activities

For a quarter of planning 1~2 site activities to micro-blog launch, call, offline organization and management of public welfare, marketing activities.

Completion of the above three points, is a qualified microblogging marketing program. Do not plan the microblog marketing plan of thinking friends, you can refer to the above points, I hope to help you. This article by the office furniture net http://www.hxldbg.com/stationmaster "The Handsome Man" original, A5 the starting, welcome everybody to reprint, reprint please keep this link, thanks!