In http://www.aliyun.com/zixun/aggregation/37607.html "> Hospital Network Marketing, Baidu bidding is basically every hospital is necessary, today I this article is not the beginning of the introduction of how to choose words, But the introduction of the bidding has a certain key words of the basis and keyword quality is higher than the premise, how we go to the selection of excellent keywords and high conversion rate of the key words, that today small head bidding software small series detailed introduction of the hospital network marketing How to analyze bidding keywords.
do bidding must see two statistics, one is Baidu statistics, the other is the business through the keyword statistics. Before a hospital with the management of the exchange, asked him to bid the situation, he said that his site has 5-6 thousands of keywords, the quality of Samsung to reach more than 90%, which is actually a very good account, but talk to conversion rate, he always shook his head.
I asked them two questions: do you do the hospital network to promote daily Baidu statistics inside the highest consumption of the top 20 keywords you go to analyze it? Your daily business through the key words you go to analyze it? He shook his head and said, do you want to analyze this? After he saw other hospitals to bid, he also bid, how a cup of things , one-month waste of the price of less said there are tens of thousands of dollars. So how to analyze the bidding keywords?
How to analyze Baidu statistics: Baidu Statistics, we must track daily, weekly, monthly flow of large keywords. At least the top 20 will be tracked. These keywords are likely to be the bulk of your spending. These keywords, if there is a significant conversion rate is low, to immediately stop, for example, such as this keyword: "After the drug flow to eat what?", "No pain after the people to pay attention to what?" The key words, obviously, after the surgery, his conversion rate is much lower. This type of keyword may be a high number of clicks, but the conversion rate is quite low.
How to analyze the business statistics: business statistics is to cooperate with Baidu statistics common analysis, which is very important in how to analyze the bidding keywords. We will be weekly, monthly business through the conversion of key words and Baidu statistics to compare, make a detailed report, the report to reflect these several content:
1, to statistics the high amount of key words
2, to statistical consultation more key words
3, to statistics the key words of high reservation rate
these three are indispensable, some you think good keyword, if get not good consultation, then most likely is your landing page set up a problem. How to reasonably use the landing page has been introduced before. Everyone can go and see.
only every day to analyze the bidding keyword, delete the key words of low conversion rate, increase the key words of high conversion rate, will make your account more and more good, the cost is getting lower.
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