How to plan scarce resources to break through the bottleneck of website optimization

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Site optimization to the late, ranking flow into the bottleneck, how can not break through, I believe you have met the webmaster, how to solve this problem, then the author will give you a detailed sharing of how to use scarce resources to break through optimization bottlenecks. Site optimization later, the page content and value are basically saturated, at this time the ranking is difficult to rise again, in the previous optimization work is also a waste of effort, this time it is necessary to optimize the staff to redesign a new optimization program, the site to adjust, inject new blood, to increase the site audience.

How to inject new blood to the site to increase the site audience, scarce resources are very good to solve the problem, we first to understand what is scarce resources:

Definition: Scarce resources are not available to competitors, our website has something, and these things are in line with the needs of users, this can be used to differentiate the word. In general, the quality of scarce resources is very high, for users is more popular, can reach the effect of mouth and ear transmission, can quickly enhance the site's audience.

I. What is the role of scarce resources

From the search engine aspect Analysis:

1, can improve the overall collection of the site. If your page is unique and users are very much needed content, then the search engine will soon be included, the site of such a page more, the higher the heat of the web, then the whole station will be a significant increase in the collection.

2, can directly enhance the ranking of keywords. Competitor website does not have our website to provide, this satisfies the user searches a keyword to enter the website the demand, such user certainly is not the minority, achieves certain click After, the search engine will think you this website more conforms to the user's taste, then the search engine certainly will put your rank to go up, This is also the performance of natural click Rankings.

Analyze from the user side:

1, can increase the page viscosity to improve the site audience groups.

2, break through the website traffic bottleneck, can quickly increase the natural flow of the site.

3, indirectly enhance the visibility of the site. When a user retrieves a lot of websites and doesn't find what they want, at this point he found that your site has a good and satisfied with his needs, then he will be your site to tell other people with the same needs, it reached the effect of Word-of-mouth, perhaps at this time the site's popularity is not very high, But if you provide these scarce resources to the user for a long time, the promotion of website popularity is a very simple thing.

Ii. How to tap scarce resources

How to tap scarce resources, we now look at what is scarce resources:

1, website brand words

The website brand Word is unique, it is beyond doubt, may be the benefits of early brand words is very small, as long as this time to adhere to the promotion of brand words, once the brand has established a certain user groups, the effect of the latter is unpredictable, even if someone at this time to rob your brand words, it is useless, At the same time search engine can not easily take your site rankings, competitors more difficult to surpass your site, such as: Taobao, Beijing and east.

Note: webmaster do not put the keyword as a website brand words to do, keyword is not unique, a lot of competitors can do, users may not find you, we do not go into this misunderstanding, remember: Brand words are created by yourself, others are irreplaceable.

2, the scarcity of target keywords to expand demand

The target keyword Everybody is doing, and the competition is quite big, at this time we must excavate the target keyword scarce resources. Before this, must be the user's needs as a prerequisite, pay special attention to the "quality", or even if the excavation out of the thing is unique, it is no use. We start from the user's needs, divided into explicit and implicit requirements:

Explicit requirements: can directly see what the user needs, these requirements may be competitors have not found no to do, these requirements is the dominant demand, as long as we can do a good job content to meet the user, it will become a unique industry in the show. These explicit requirements can be observed by the Baidu Drop-down box, related search data analysis.

Recessive demand: Invisible demand is invisible, even the user unexpectedly, we should be good at analysis and thinking, to provide users with his unexpected things out, of course, these things are able to meet the needs of users, users will not resent it is willing to accept. Such demand is not visible, but also need to create ourselves.

Summary: Scarce resources for the ranking of the site to promote a great help, the site has a scarce resources at the same time, but also to consider the problem of quantity, because the user for good things are more greedy, always hope that such things more, so we have more scarce content is good. Simply put, scarce resources are "quality", page content is "Quantity", at this time the word quality is the best embodiment. In doing optimization, we must pay attention to the overall quality of the site.