How to plan the operation of soft paper marketing to achieve the effect

Absrtact: Recently, Baidu official released "Baidu Green Luo algorithm 2.0 update Bulletin", this "announcement" a caused the industry personage's an uproar. Soft Wen marketing to the most dangerous moment! In the face of the crisis, how to plan the operation of soft marketing to achieve results? This is

Recently, Baidu officially released the "Baidu Green Luo algorithm 2.0 update Bulletin", this "bulletin" a cause of the industry's uproar. Soft Wen marketing to the most dangerous moment! In the face of the crisis, how to plan the operation of soft marketing to achieve the effect? This is the question which is worth pondering in front of each stationmaster.

First of all, we should understand that Baidu this algorithm to update the main target is obvious advertising and Baidu News source, webmaster do not be excited to think that the attack is soft outside the chain, high-quality soft text operation is not within the scope of Baidu hit. Seizing the moment is important if you want to break through in this crisis. "Crisis" is often faced with danger and opportunity, can also be said to be dangerous and opportunities coexist. In the face of the crisis to have the courage to seize the opportunity, before others do not act up before the first to their own soft marketing strategy to improve, "early bird has the worm to eat" The reason is this.

Baidu update of the "bulletin" so that the soft text back to its original meaning. Soft text as the name implies is "soft" nature of advertising, differentiated from hard advertising is a "soft". Before a lot of soft marketing is not a soft text category, living the "soft wen" squeezed into a "hard wen." This is mainly due to the soft wen market on the vicious competition caused by the soft text of the unrecognizable. To the soft Wen marketing can really play a marketing role, to the soft content to achieve the ultimate, soft wen "soft" characteristics to play to the extreme.

Soft Wen Marketing in the next development must look for the media platform. Enterprises should be based on their own products to promote the nature of the selection of appropriate media channels, in the past many enterprises in order to media platform on the media platform, no matter whether the platform is good or bad, can give the product to promote the effect of products, blind choice, random selection of the release platform. It's just self-deception. At present, a large number of webmaster friends should be in the understanding of the products to promote the nature of the product more than a little kungfu, to give customers some rationalization of the proposal, especially in the issue of the platform for customers, should be more attention than before.

However, no matter how the Baidu official blows, the true meaning of the "soft" text is not to be hit, the internet industry needs high-quality soft marketing, a variety of enterprises, products, brands operating the same need for soft marketing, soft wen industry is still a sunrise, it will not stop because of some setbacks, Because the law of the development of things tells us that the future is bright, the road is tortuous. The announcement of the "bulletin" is not a bad thing, the standard soft marketing market will bring benefits to all parties. So we should put the right attitude, positive face, so that the soft marketing tomorrow will be more brilliant.