How to plan the website for the market

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First step, market segmentation, identify your target market

Simply say that you are ready to serve what people provide what services, the subdivision of the method can be based on the geographical area, according to the occupation, according to income, according to age and other means of division. For example, the target market is to create a Web site creative people.

The second step is to conduct a market assessment to determine market value

That is, you subdivide the size of the market capacity core demand real demand user behavior habits market situation and competitor meticulous research and analysis, many sites are ignored market assessment.

The third step, the site positioning, to determine the objectives and characteristics of the site

This is very important but many people do not understand, the so-called positioning is to determine your image in the eyes of netizens and your website goals, you are professional or amateur? Are you serious or perfunctory? Are you a local or a country-oriented? Positioning according to your target market and service characteristics to determine, to be able to say a summary is the essence of the site. For example, Alibaba positioning, we look at his logo will know. "The world's leading online trade market and merchant community," the location of the "creative Web site" dedicated to the study of the law, from the location can be seen the goal of the site, characteristics.

The fourth step, according to the location set column

According to the location set column, design style. Set column to tightly around positioning, according to the logic of industry development and meticulous classification, not all the columns do not, to reflect the professional characteristics. At the same time design style is also very important, is to show through the art of your professional, your level, your serious, your perseverance, your meticulous. Style is like the clothes you wear, you are white-collar, you are the boss, you are salesman, you are a teacher, through your clothing can be seen. You will not be wearing a status that does not match your identity, and so will your site. We can refer to www.xiaohuawd.cn. You want to do the industry boss, or professional website, or to take the fine route, the boss of the experts, boutique beautiful clothes naturally different, the style of the site is also so. Positioning does not indicate that your market segmentation site is not a good idea.

The fifth step, according to the website location Select the form of the website

Forums, Digg, CMS, SNS, blogs, groups, as long as you can fully reflect the characteristics of your website, convenient for readers to do. Different positioning can take different forms. web2.0 time your website form should be suitable for the reader to participate in the construction content. Miao Chong Network because positioning is a boutique creative, so no use Digg, if the form of Digg readers will be more active than now. The form is not good, cannot let the netizen interact to participate in. form is really about process innovation, process innovation is the world's top management philosophy. Amazon founder Bezos said, "Do the site is actually to do software," a good site according to the consumer's behavior habits constantly adjust, the core of competitiveness is to see who can understand and satisfy the user.

The sixth step is to determine the source and management system of the website content

Site planning is the site before the event, now is the content of the King era, so the source and day-to-day management to advance into the agenda.

The seventh step is to determine the profit model and break-even point

More money and more operations, money less money to operate the way, but you must know how much money you have, enough time to spend, the plan when the profit. Some people say when the profit plan does not come, then I tell you the highest level of marketing planning is called "overbearing marketing" is as long as you strictly carry out the planning of the idea must reach the goal. If you are not sure, because you research, planning is not enough.

The eighth step is to consider the distribution of benefits

A good plan, 21% technology, 28% team, 51% investment. Of course, this is not the usual VC investment model, the general VC no matter how big the investment, will not account for your project's major shareholders, because VC know that the site project's creative person is the core of the project, the driving force, the development. So this allocation ratio is only suitable for some small web site investment projects, easy for investors to accept, but not suitable for top-level site creative projects.

Find a good website idea, the site is half done. Selection is a success, and a good idea needs to be implemented through market analysis, scale and benefit assessment, risk assessment, decision-making and planning. Sun Tzu's Art of War Yue: More than wins, less negative, not to mention, I do this article, with you.