How to play a trick: How corporate marketing borrows public platforms

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What is a micro-letter? Is it just an instant messaging tool? At the November 18 micro-credit Partners conference, the micro-credit public platform to show the outside world more aggressive product positioning, "Connecting people and people" What is the real vision of micro-trust has evolved into "connecting people and services." corresponding to it, micro-trust public platform fresh out of the new play also earn enough eyeballs, won the spot of the repeatedly exclaimed.

What are the new ways of the micro-credit public platform?

1, public number interface upgrade, micro-letter can be the perfect control of TV air-conditioning

At the conference site, the staff to show you the public number one of the latest play-control appliances. Use the mobile phone to sweep the air conditioner on the two-dimensional code, choose to focus on the name "Haier intelligent air-conditioning" public account. Immediately a dialog box automatically pops up: "Master Hello, I am your housekeeper, would you like to turn on the air-conditioning?" "The air-conditioner soon started. After further operation, the mobile phone screen will appear on the air conditioning virtual operating interface, this time the mobile phone has become a new remote control.

In addition, the television, rice cookers, induction cooker can be connected to micro-letter. Micro-credit officials hope to make every public number an app by developing a corresponding app interface for each public number. The idea is bold, and once it's done, it's probably unprecedented.

2, Payment interface Open, "Brush micro-letter" bill into fashion

Micro-letter 5.0 release, once triggered Ali siege micro-letter war. However, the micro-letter is still very calm in the face of this change, and actively seek a breakthrough in other areas. Now Xun, when, have a treasure and other Third-party enterprises have received the letter, in the above website payment can choose to brush micro-letter way.

In addition, micro-letter this Conference main play card is from the smart vending machine Brush micro-letter pay. For example, if you want to buy a bottle of orange juice from a vending machine, press the product picture, the vending machine will appear on the LCD screen orange juice two-dimensional code, as long as the micro-letter scan to pay, orange juice can automatically roll out from the vending machine. At present, this kind of intelligent sweep code to pay the way already in big cities such as North go into operation.

While the micro-letter is still emphasizing the user experience, and not too much development to create too much business value. But it is undeniable that the micro-credit payment actually marks the door of the mobile electric operator has been opened. Micro-trust public platform This fertile land how to grow strong seedlings, this is a lot of companies and enterprises have been exploring and trying the problem, I think it may be considered from the following considerations:

1, seek and then move, accurate positioning re-enter

Although the public number of micro-trust platform is already more than 2 million, this does not mean that any industry or enterprise is suitable for marketing promotion on this platform. The author is responsible for the Xiamen Carlos Company as an example, the company itself is to provide bulk SMS services, but according to one months of observation found that the micro-trust users are young people, talk about the topic of nature is to eat, wear, live, row, play and other daily life is closely related. In such a platform to promote mass messaging business will only be futile, wasting energy and financial resources do not say, will be disgusted by others. Therefore, the micro-trust public platform, although very tempting, but enterprises need to do their own, first positioning themselves and then adopt strategies, blind entry will only be reactive.

2. Skillfully apply favor, quickly gather target users

Micro-letter use of the process has such a small detail, if you see some interesting content will be shared to the circle of friends, micro-trust friends see also will comment point "praise", this is the expansion of the user's crowning pen.

Here take the Bluetooth watch as an example, hope to receive a lot of attention through micro-trust public platform, this time can publish such content: concern * * Bluetooth watch brand shop Micro-trust public platform can send small gifts (Altman eggs), forwarding activities to friends circle after the point of praise. Full of 10 praise to send the watch original battery, full of 30 praise to send mobile power, full of 50 Bluetooth watch. Just started through the company's staff to spread, and then friends to the unlimited spread of friends. Through this small interactive link, quickly gather popularity, for later publicity lay a good foundation.

3, comprehensive attack, raise public account exposure rate

Micro-trust public platform marketing in essence and micro-bo marketing is no different, fans are king. So through a variety of ways as much as possible to let the account in various channels to show out, this is the real promotion. Generally speaking, we can promote the exposure of micro-credit public number by means of two kinds of tactics of promoting comprehensive attack.

Online promotion, including enterprise official forum, blog, QQ Group, such as directly hanging two-dimensional code, micro-letter micro-broad resource assistance to help turn, event marketing and so on. Offline promotion includes product packaging, outdoor advertising posters, corporate brochures or business cards, such as printed two-dimensional code, offline store promotion, SMS promotion. Of course, because each enterprise's nature and resources are different, not all the way to use, our aim is in the resource integration conditions to the maximum potential users to show the value of public accounts.

4, pay attention to interaction, establish the user's sense of trust and belonging

When the popularity of a micro-credit public number accumulates to a certain number, maintenance becomes critical. Usually published topic is the best and user life-related, timeliness strong, hot topics can occasionally join the discussion, if you can in hot or focus on the topic of their products or services to promote the content into which the natural effect will be better. and occasionally held some activities to give users a small surprise, but also increase the user's viscosity and attractiveness.

Daily push content is the key to publicity, user-friendly, emotional content more easily penetrated to the user psychological line of defense, we must make full use of this daily push opportunity to play the emotional card.

The author concludes: micro-letter introduction of pattern play and payment strategies are actively conveyed to the market, micro-letter ambition Costraint. Micro-trust public platform of the huge market potential has been bullish, corporate marketing to borrow the public platform, may wish to do this in the early stage of the accumulation and maintenance of popularity, brand marketing needs a process, micro-trust platform is the same. With the continuous upgrading of micro-letter, enterprise marketing should be constantly updated ideas and methods, for the early use of micro-trust platform to achieve their own product marketing and transformation.

This article is from Xiamen Enterprise Letter http://www.karlos.com.cn Original, welcome reprint.