How to play advertising in mobile internet age?

With the continued rise in global penetration of smartphones, mobile Internet is not reversible to carry many industries across national boundaries, changing the traditional ecology around the world, PC advertising forms also feel the power of change from mobile advertising enterprises, based on the terminal data analysis capabilities to enable the latter to more accurately put ads, And the use of global scale advantages and increasingly advanced technology to enhance The Advertiser's ROI. The InMobi company, which grew up in India, is the mobile advertising company that has grown up and has now become the world's largest independent advertising network, and Naveen, one of its global CEOs and founders, has shared their development experience with the following points:

1, mobile advertising needs three major platforms.

The first is the creative platform, with excellent advertising performance, to the most optimized price to provide services to customers. The second is user data, accurate delivery needs to collect a large number of user data and user segmentation. The third is the analysis tool, through the data collected for effective analysis, to understand what the user wants, give him what he needs. These three platforms are indispensable.

2, the original advertisement will replace banner advertisement.

Naveen that the future of banner advertising will disappear, and that the user experience of a more gifted native ad will be replaced. The developer can define the advertisement according to the content of the page, the content and form of the native advertisement is closely combined with the page, the display effect is better.

3, mobile advertising is across national boundaries.

Unlike the Internet, where the mobile internet is borderless, the top 50 apps in Apple Stores come from all over the world, and a country's famous web site does not necessarily fire the world. This facilitates the globalization of mobile advertising, and only by building a global platform can we use global resources to provide better services to advertisers.

4, mobile advertising needs excellent technical support.

Naveen that mobile advertising needs to invest a lot of technical input, through technology to establish a sound data analysis mechanism, in order to refresh the accuracy of advertising. InMobi employs the best engineers in India and has a team of 500 engineers in the United States and Japan.

5, targeted to provide advertising programs.

Traditional advertisers, including the automotive industry, the financial industry, the tourism industry, to provide a set of advertising solutions for these industries, and for the emerging industry there is another set, which requires different industry data to support, different industries have different data to support. The current inmobi60% income comes from emerging industries, where 40% of the revenue comes from traditional industries or traditional customers.

(Responsible editor: Lu Guang)