How to popularize a local portal network

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In the webmaster's home to see a lot of promotional articles, just feel the implementation is really difficult, their own writing this article is just let everyone more to understand my grassroots experience!

The first step: set up reasonable channel and plate

My site started out as a place to put a lot of stuff inside, but this will greatly increase their workload, especially personal sites, so my site initially set the "local News" "Car" "food" "real Estate" "tourism" such a setting is because each plate can be linked to the local business model.

"Local News": Initially only in Baidu and local related websites to search for news, through their own changes to make their own news.

Other channels need to do an update of the article, you can copy the article from a large web site and do a simple modification can be. Later, we must gradually develop and promote from each channel, such as the establishment of the exclusive QQ group and daily updates to the article released to each of the group of Friends, in the group can also chat every day to tell the group of friends today updated articles have those, so that guide home to see! I also want to be more active in the group.

Here to focus on the forum and how to update the portal station, my approach is to update in the forum, and then pushed to become an article, so that the article and forum are not empty problems.

The second step: do a good job of SEO optimization site

This actually does not need to say because the on-line this kind of article is more, but I want to say is does not make the optimization to do too so Baidu also will not include, completes each channel each plate and homepage optimization, does not need to do each article to add the keyword! This is my personal experience!

Step three: Keep updating the articles every day

This is really tired but the effect is very good, the local news every day is to insist on updating, for the channel or plate I am every day to update 5 tablets per channel, their own printed a worksheet, every day completed will be a tick. This actually count up to update only 30 pieces of article every day, some people may say is not a little bit, but if each article with their own language to do certain changes, made false original or original effect is good! It could be as much as 3 hours. Other time can do promotion!

Fourth step: Do a good job of QQ related promotion

QQ related promotion is nothing more than QQ friends, QQ Group, QQ Space, QQ friends, QQ Weibo

Set up a group of friends and then in their own groups to tell everyone their own standing relatively novel article, but to use the third person release, such as "I dizzy so can ah!" and how can people do this? "then attach the link, the curious person will click to enter."

Now a lot of programs are integrated one-button reprint, more than a few QQ more local friends such a round of bombing in fact, the effect is good.

Fifth step: Do a good job of blog and BBS publicity

This is to rely on soft wen, the requirement is to have a certain degree of literary skills and patience. Not necessarily attach a link, can also be a picture on the watermark, the name of the site, in the Baidu ask it and QQ ask the question is also a good choice. A variety of well-known websites to apply for blog, download a free blog mass software can be.

Sixth step: Do the offline activities

We do the activities of the micro-advertising model, and local fast food companies to work together to give them free business cards to attach their own logo and address, a shop may be the cost of 200 yuan, but if it is 10, they are free to help send business cards Such publicity efforts are very good. Of course, at first not necessarily a one-time to do 200 yuan! And also can be in these stores free of charge to make dishes in the list attached logo and address, this is my calculation after the cheapest but very wide publicity mode.

The second is to work with the local DM to do a good job, we have the situation here is to their classified information directly to the Internet, but also to do online newspapers, they free to give a location to do site publicity. Some places may not be free but feel that if the talk is good can be Half-price bar!

The third when their own station has a little bit of fame, you can do business, and our approach is to talk to businesses free to do a home page, and they give me the place free to hang a logo brand, brand must be good-looking, some businesses do a sign of the square! It's too commercial, This time some friends will ask the merchant not to talk about, my answer is, of course, that's what we're saying to the Merchant is free homepage, free legal, financial online consultation (in advance and the law and finance company, they are in fact very happy), and then find an advertising company to talk about group production of advertising products to a good price, This can give the merchant promised that our franchisee in our advertising companies to make these things are a discount, and the future of local business discount cards for these businesses (such as the first 100 joined the merchant's already members) is free to be presented.

There are a lot of our team to plan the way out later slowly updated, for ordinary what kind of dating activities AH and so on the site has a relatively high popularity.

Seventh: Website best not to do a few things

1, do not arbitrarily change the layout

2, do not set too many plates or channels, must have a focus on a channel to promote a channel!

3, do not buy brush IP services, Baidu will be sealed!

Thank you for watching, write Bad please forgive me: You can refer to my small station www.0915ak.net