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Today's SEO promotion is not the same year's SEO promotion. Remember that I just contact SEO is 08, then the promotion of the optimization is very simple, just put the keyword will have a ranking. This era has ceased to exist, for all walks of life have a lot of SEO practitioners in the competition. Smart home industry is the same, competition is relatively fierce. So with the current SEO industry development for Smart home industry how to promote optimization? Below I give you analysis, share the intelligent home industry SEO promotion.
First, understand the industry:
As an SEO practitioner for a site's overall optimization, the first thing to understand is the site is engaged in what industry. The same is true of the website of smart home industry. First of all, to analyze the positioning of the industry, and then the use, products and other information. After you know the relevant information, then analyze the group of the industry.
Second, the analysis of competitors:
For the analysis of competitors not only for the smart home industry, in all walks of life is the same, analysis of competitors is an essential work. So how do you analyze competitors?
For the smart home industry, the analysis of competitors first is to find the smart home industry hot Key words, and smart home is the industry's hot keywords. Then we can put the word smart home in Baidu search.
1. See how many sites do sem bidding;
2. View the top three pages of the natural ranking of the top-level domain site how many;
3. Use webmaster and other tools to detect the competitiveness of keywords;
4. Check the number of competitors and reverse connection quantity, detect the number of precision outside the chain can use Baidu Webmaster platform;
5. Analyze competitor's code, URL, keyword layout, etc.
6. The comprehensive assessment is done after the data is obtained.
Iii. How to surpass competitors:
After getting the competitor's data, we began to troubleshoot the competitor's weakness for the breakthrough surprise optimization promotion. The premise of getting these data is to make sure that you are good enough. such as their own site code, URL, keyword to do a good job, try to do the most conducive to SEO status.
Frequent updates, eliminate loose fishing, update the content need to original, false original need pseudo thorough, original article is difficult to write the words suggest using the form of patchwork article, add some original content coherence, so the search engine will also think is an article, update the intensity must surpass competitor.
For the smart home industry, the competition is generally visible, simply update the content of the site can not surpass the competitors, because the competitor also did not stop, then how to start? We can pick it up in the reverse link.
Reverse link in the chain and outside the chain, first said inside the chain. Each update article when the article appears relevant keywords should be timely to do the corresponding anchor text, a content not more than two anchor text within the chain. The chain needs to be diversified, natural, do not point to each anchor text points to the home page, this will be the search engine that is cheating behavior.
Outside the chain: according to Baidu webmaster Platform analysis of the external chain of competitors, competitors can do outside the chain of places we can do, so as to ensure the relevance of the chain. In the competitor did not do outside the chain of places we also do outside the chain, and to increase the intensity. How to increase the intensity? I mean the increase in strength is not in the number of competitors, but quality. For a new station, the number of outside the chain will only be mistaken for a search engine is a cheating site, may be punished. How to do the quality of the outside chain?
1. Contributions:
In the major can contribute to the Portal class Web site submission, in addition to the intelligent home industry can contribute to the site, we can also contribute to A5 or webmaster home, we all know that these two sites are webmaster class sites, and intelligent home industry is not related, then how to contribute? Very simple, We can through intelligent home industry information combined with SEO, marketing and other information to edit. This kind of article conforms to A5 and so on website request, to own website also related. Articles of good quality will be approved. In the article of the inscription plus links, so that when your site is reprinted after the link has been reproduced in the past, the chain of random increase. This outer chain is someone else's help. The quality is very high. I suggest that we all do this outside the chain, not a long time will surpass the competitor.
2.B2B Classification Information Platform:
Intelligent home Industry for business-to-business classification information platform, is a brand promotion of one of the best platform. Classification information platform, such as: 58 with the city, net, people nets, traffic and weights are very high, in these platform registration can leave links, not only can transfer weight, but also can increase the website traffic, enhance the company brand. Business-to-business platform is the same, such as Alibaba, HC network, these sites are very high traffic. The most important is business-to-business platform for enterprises, for smart home agent manufacturers to play not only a role in the chain. The result will be countless potential customers.
As for other platforms such as: blogs, forums, SNS and other platforms outside the chain of the weight of the more and more low, for the blog is still a little effect, but Baidu's blog is very slow, there are unnecessary time to recommend raising a blog, the most important or blog can do friendship links.
The above is my website for the intelligent home industry to optimize the promotion of analysis, and some of my personal experience and experiences. Everyone is welcome to learn from each other. This article originated from the Royal wisdom of the smart home http://www.hjzzzn.com/464.html. Reprint please keep this link. Thank you for your cooperation.