How to popularize bidding multi-account strategy

a really good promotion staff, is both tactical and strategic. These strategies include but are not limited to: Account budget settings, what keywords to put, in which region, what time to put, what price and ranking, what kind of keyword matching way and creative display methods, in short, in a limited or unlimited conditions, the situation, the most suitable for the current circumstances of the launch plan To achieve the company's goals. Strategy is a set of tactics, it is above the tactical, but not out of the tactics; Multi-account promotion strategy, as the name suggests, is to use multiple accounts to do the promotion. The goal of a multi-account promotion strategy is to maximize the amount of traffic that is helpful to your ROI (or other goals) and help you achieve higher ROI (or other goals). It has 4 prerequisites:


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1, an account promotion, there is a good ROI, or the company to promote the effect of satisfaction.


 


2, have multiple accounts or can open multiple accounts.


 


3, has a very sound account data tracking and analysis. It's best to use GA. Small amount of words, can be received customer service, do a good job consulting and the record of a single keyword.


 


4, creative Promotion Unit, must not be too casual, the unit under the keyword relevance is larger.


 

Implementation of
Multi-account promotion strategy:


 


1, according to the GA statistics to the Account Data transformation, the transformation effect of the Promotion unit to copy into the new account; You can decide how much your account is based on the industry's bidding and your own account transformation and budget.


 


2, use the price adjustment tool to bid for the new account. Price adjustment is to promote the unit for the unit, so why I would say that the key words under the unit, so the conversion error will be slightly smaller.


 


3, in the end is a few accounts all the top, or the use of the bid card to squeeze competitors? This question extends to a blog about the keyword bid strategy. Now is the time to show your strategy.


 


in the promotion of daily management accounts and optimization account process, we often pay attention to average click Price, PV, display times, click Rate, creativity, keyword quality, conversion rates and other data, want to do Baidu promotion, these details are very important, Baidu promotion itself is a continuous optimization of these details and then data analysis and optimization process. However, if you are a SEM team of leader, in addition to mastering this kind of basic knowledge, with a good promoter needs the "tactic", but also need to have more than the general promotion staff of the macro-thinking, such as mastering some promotional strategies, and can be adaptable.


 


Small head bidding software to provide trial writing.


 


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