How to popularize brand promotion channels

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Taobao triggered a large number of own brand, the development of E-commerce not only led to the emergence of its own brand, the traditional big brand is also easy to military internet, such as Gome, Suning easy to buy, Haier Mall and so on. Whether it is a traditional brand, or a big brand, its own brands are facing a problem of promotion. How to promote, how to choose the channels of promotion, the promotion of the model, the promotion of how to change from the start?

Brand Promotion available Network marketing Channels: 1. News Marketing 2. Forum Community Marketing 3. Internet video Creative marketing 4. Search engine marketing 5. Mobile Internet Marketing

How should the brand promotion choose the Marketing channel? Is it based on its own characteristics and existing conditions, according to their own interest in the channel, according to the fixed customer base habits, according to customer interaction effect of good marketing channels to choose? This needs to understand the advantages and disadvantages of each marketing channel, and then make a good decision.

The advantages and disadvantages of network marketing channels are as follows:

1. News Marketing: Use the country more than 600 network media such as Sina, Sohu, NetEase, Tencent, Xinhua, the Daily network and other well-known media to the brand itself tailor-made, professional news planning, writing, publishing and monitoring results of one-stop service.

The advantages and disadvantages of news marketing:

Advantages: All news subject matter is easily indexed by search engine news, as long as it is included, other websites will be crazy automatic reprint, the degree of reproduction immeasurable, is definitely a good choice for the brand's own marketing.

Disadvantages: Just provide the opportunity to show the brand, not very good with the prospective customer interaction, according to the needs and personalized precision push brand merchandise. For the crowd is a news enthusiast.

2. Forum Community Marketing: Forum Community-type marketing is divided into 2 major points, one is the network event or topic planning Marketing, the second is the Network of Forum community dissemination, including the forum and signature, blog, microblogging, SNS, encyclopedia, interactive questions and answers, mail delivery.

The network event or the topic plan lets the brand in the Network Hot topic which the initiation raises the brand.

Forum Community Network Communication Forum and signature for brand site outside the chain optimization function, can enhance the weight of the Web site, blog can be a graphic interpretation of the brand, optimize the marketing content and related product topics, can spread the brand product introduction, brand activities, optimize brand potential customers to transform search terms; Interactive question and answer is to achieve the brand, Web sites, products, services, the implantation of potential customers to explain the problem, available for dissemination of content: brands, Web sites, products, services. Baidu Encyclopedia to use the authority of Wikipedia, search the high ranking, in the Baidu Encyclopedia entry content embedded brand product introduction and related graphics and text information; mail delivery is to QQ group as the main goal, so that can be accurately put to the potential customer group, it can make the message display rate, open rate, efficiency conversion improve; SNS, Microblogging marketing to provide a copy of the sharing of interactive based on the friend-type marketing, it can make the brand Word-of-mouth transmission speed, timeliness of rapid onset. Based on micro-Bo fan-type of broadcast marketing, suitable for brand activities, Word-of-mouth, new product listing, entertainment marketing.

Forum Community Marketing Advantages and disadvantages:

Advantages: To grasp such a group of people, the target group of brand propaganda and word-of-mouth marketing, can achieve the purpose of marketing.

Disadvantages: Suitable to like to visit the forum, read blogs and Weibo, online QQ crowd, although more accurate than news marketing, but not very good with potential target customers to interact.

3. Network Video Creative Marketing: The use of target groups in the network video preferences, and then formulate communication strategies and programs, the design of the dissemination of the theme of video transmission range, the spread of rhythm, and finally carry out the dissemination of maintenance, collation submission report.

Network Video Marketing Advantages and disadvantages:

Advantages: Targeted target groups for the locking of marketing, can be a good cause for concern, in the appreciation of video and attention to the brand, can generate awareness of the brand.

Disadvantage: Only suitable for people who like to watch video, not necessarily to ensure that targeted people can produce purchase.

4. Search engine Marketing (SEM): Use search engine to carry out brand marketing and promotion. Leverage access from search engines and generate business value. Does not include bidding rankings, the purchase of keyword advertising and other means of payment.

Search engine Marketing Advantages and disadvantages:

Advantages: Low input, high return.

Disadvantages: the need for brand building sites whether independent of the company, or with the help of such as Taobao platform, the same still can only show the brand, search brand, can not accurately interact with the target group.

5. Mobile Internet Marketing: mainly through micro-letter marketing. By looking for friends, through the plugin "view nearby people", using the signature of signature column to do branding; rafting bottles, using the "throw one, pick a" function, the brand can be through the rafting bottle with potential customers interactive marketing; Two-dimensional code scan code, through which it can do O2O discount activities, More and more brand merchants will combine O2O to launch business activities; micro-credit social marketing is an open platform and friends Circle, open platform application developers can access to third-party applications through the micro-letter Open Interface, but also the application of the logo in the letter attachment column, Allow micro-users to easily invoke Third-party applications in the session for Content selection and sharing. The circle of friends is to quickly share the wonderful content into the circle of friends. Mobile Internet through the natural social, location, open platform Third-party application of the advantages of implantation and so on to bring convenience to brand business marketing.

The advantages of mobile internet marketing:

Advantages: Large user groups, can cover the previous QQ may not be able to cover the relative high-end users, while the star to join the micro-faith camp, the advantages of mobile end more conducive to precision marketing. Can better with the customer interaction, can more accurate push brand.

Disadvantage: micro-credit marketing is still in the thinking stage.

Understand the comparison of marketing channels and advantages and disadvantages, you can according to the advantages of their own brands, according to their own preferences, according to the potential customer population to choose the promotion channel suitable for their own brands. This article originates from the Shenzhen website Construction http://www.0755hsl.com/, reprint please keep the author link, thanks.