How to popularize network marketing in the new industry?

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Since the birth of Internet marketing, the concept of network marketing is a gradual popularization of the process, showing more and more people use, habits ultimately rely on network marketing. No one is born to know, understand, will. Therefore, when the Internet operators continue to look for customers, the author wants to ask is: an industry, enterprises began to realize network marketing, began to enter the network marketing, and began to skillfully use network marketing, this process, how to develop? To answer this question, we need to find a new industry, Witness the beginning and development of this industry, witness how the enterprise in this industry is net, finally to use the Internet for marketing. Exactly, the author has experienced an industry's start, growth, development process. This industry is the agricultural instrument industry.

The development process of agricultural instrument industry and the process of network marketing diffusion

Before 2006, the agricultural instrument industry has not yet formed, the performance is not specialized in agricultural equipment production enterprises, production of agricultural equipment enterprises are also in the production of other laboratory instruments, but also for the use of agricultural equipment, mainly used in the laboratory, so it was collected and laboratory equipment. But after 2006 years, the country's investment in modern agriculture has increased, as well as the outstanding food safety issues, in agricultural production, with the use of equipment needs, and the market demand for more, with specialized production and operation of agricultural equipment enterprises, this has prompted the agricultural instruments from the instrument of this large industry separated out, Become a single segment of the industry. With the development of agricultural instruments, initially when the market size is small, many production and management enterprises do not have agricultural instruments as an independent industry, all did not carry out the network marketing layout, or continue to have been the marketing approach, such as participation in the exhibition, seeking agents, government PR and so on. However, the current agricultural instruments of the Internet marketing is: enterprises have to build and optimize the website, enterprises for a century of fierce competition, a group of industry-business-to-business online website. In other words, the enterprise's network marketing concept and concept has been activated, and put it into practice.

So, the author also wants to discuss is, the emergence of a new industry, network marketing concept in this new industry popularization, in this process, those factors played a key role? To the author in the operation of Agricultural Instrument portal site, as well as the construction of many agricultural instruments enterprise station experience, The following factors promote the development of network marketing situation of agricultural instrument industry.

The guidance function of portal information site and forum

Instrument is a high value-added products, long tail effect is particularly obvious, so in the marketing investment, instrument Enterprise has always been a big money, Baidu search advertising has been paid the top five, it is "tyrants gold." Not only Baidu, Alibaba, business treasure for instrument enterprises are very important. Huge Internet marketing input, also spawned a number of well-known instrument portals and forums, such as China's chromatography network, instrument Information Network, China chemical Equipment Network and other sites have quickly realized the profit. With the expansion of agricultural equipment needs, the discussion of the increase of agricultural instrument technology, the portal information sites and forums of the most sensitive, has opened a special agricultural equipment columns and sections. This has facilitated the formation of the internet World Agricultural instrumentation industry, of course, agricultural instrument enterprises in these sites to build shops, but also for these sites contributed member income.

The driving role of Representative enterprises

We often talk about the super imitation of Chinese manufacturing enterprises, our so-called imitation is mainly the imitation of production products, in fact, Chinese industrial enterprises are also good at the successful business model of imitation. Agricultural instrument industry has a business first equipment agricultural instruments, the first use of network marketing to promote and sell products, the main method is to set up the Enterprise Station group, nearly hundred enterprise station occupied the Agricultural Instrument Network Marketing Most of the Jiangshan, through this way, the enterprise today has become the annual sales billion of the company. When the agricultural instrument market scale expands, many enterprises specialize in the production of agricultural equipment sales, have imitated the enterprise's marketing model, and even many agricultural equipment corporate website modules are identical to this enterprise, and not one or two. From which we can see, excellent enterprises or leading enterprises for other enterprises to promote the network marketing, very obvious.

The promotion role of business-to-business websites

In the Internet marketing, the impact of large-scale web site is much larger than small sites, industry sites far more than corporate sites, so the emergence of business-to-business Web sites, for the popularization of corporate network Marketing has a role to play. The Business-to-business Web site, whether in the amount of information published in the industry or the number of products included, can have a greater impact on the enterprise. In addition to business-to-business Web site in the purpose of profit, will take the initiative to introduce their products, services, functions, which makes the business owner of the concept of network marketing has a deeper understanding, and then into the Internet marketing field.

The promotion role of official institutions

The Associations and management departments in the industry hold the basic information of the enterprises in the industry, and have a certain influence on the market decision of the enterprise, especially the industry which occupies a certain share in government procurement. Agricultural instruments belong to this type of industry, agricultural departments, institutions, laboratories, etc. are the subject of procurement. Therefore, the official institutions in the promotion of enterprise into the network marketing, has the right to speak and influence. In the agricultural instrument industry, the agricultural instruments association through and enterprises to jointly build business-to-business websites, websites to assist the official activities held, such a way to promote agricultural instruments enterprises began to pay attention to network marketing.

Explore a new industry, network marketing is how to spread, and in the process of popularization, those factors played a key role, the purpose is: the construction of industry websites, operations, can learn from experience and understanding.

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