How to popularize the talent net with soft text

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the expansion of the talent market, the rapid rise of the talent site and growth, especially the local talent site is a wide range, how to shine in the numerous stars? Many marketers have been thinking about the problem and discussing it, what kind of marketing model is more appropriate? In fact, for network marketing, Pay more attention to diversified marketing model, in terms of website optimization, soft paper submissions more and more become the mainstream marketing model, and the advantages of soft marketing is gradually reflected, then how do we do a good job of soft wen marketing it?

1, seize the current hot spots

The key point of soft wen marketing is to catch the hot spots, the hot people and things are the most concerned topic of the Internet. Whether it is on the topic of talent Network, or other topics will instantly improve the attention of users and media, if you combine the soft Wen marketing, you will get a lot of users of the network reprint, improve the enterprise's exposure rate. At the same time, the combination of puff model, the soft text to enhance the attention, can enlarge its influence. This pattern is being held in a irresponsible way, but the effect is still evident. Of course, the need to seize the hot spots is difficult, we need to be able to predict, and early detection. The best way is to create a hot spot, relatively, difficult, need to consume a large part of human and material resources. For the talent network type of soft requirements is not very high, pay attention to grasp the changes in the talent market is particularly important, this type of soft text will get users and media more attention.

2. The temptation of the theme

Soft paper to contribute to the center more need to grasp the subject content, the subject content is the final needs of user groups, whether to meet the user's heart is very important, must be in the soft marketing before the evaluation forecast. The main topics are title, content, and embedded advertising. As a soft marketing, the need to attract readers of the title, need to be different, able to stand out in many titles is very important. In addition, also need to do a good job content strategy, content is the user's real needs of the main point, but also must do the implantation of advertising, do good marketing does not produce conflict mentality. and talent Network soft wen marketing, better handling and grasp, talent recruitment information is "Public service advertising", itself is not easy to allow users to conflict mentality.

3, the utilization of the platform

Soft Wen marketing must also grasp the use of reasonable platform and media to carry out effective publicity, especially social networking sites, forums, blogs and other sites are a certain audience, through the continuous data collation and comparative analysis, master which platform, platform of which plate is more favorable, The main population and distribution of the audience need to have some understanding, so that can be able to use soft wen, expand the benefits of soft marketing. For local talent network, more is to lock local users, local well-known social networking sites, social forums, etc. have good benefits, of course, more need to do market expansion, not by regional constraints.

4. Statistical analysis of data

The function of soft wen marketing lies in the vigorous propaganda and promotion to the enterprise, therefore, it is necessary to check the role of soft marketing, through the collation of statistics after the analysis of data, and do reasonable reliance on data for reference and extension, through the data analysis of the effectiveness of the platform, the specific extent of the effect is the next important reference data , of course, the data is in constant change, at that time rely on continuous practice and rich experience, in response to changes in the trend should be useful to a certain degree of assessment capacity. For local talent network, need to know how high the conversion rate of the platform, from these platforms to visit the site of the specific segmentation, data to achieve more accurate.

Source: Changchun Talent Net http://www.job598.com/, Author: Yang Nan strong, reprint please specify.