How to position and develop personal website

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Often have a personal webmaster asked the author, do not know how to develop their own web site. Concentration of business for many years the site traffic is always on the go, some large and small sites do a lot, and finally did not succeed. Find no positioning, not grasp the direction, not see the development prospects, the impatient, confused wandering, ultimately nothing, this is a lot of personal webmaster general confusion. In view of this, the author through years of observation of the Internet, how to position and how to develop personal website to talk about their views, hoping to bring some inspiration to personal webmaster.

The location of the website is the key to the development of the website. Just like the goal of life, what kind of destiny is established. Therefore, the location of the site also appears to be particularly important, the location is not accurate, development is bound to be limited. Specifically:

First, what kind of site to build for you. Generally speaking, do the site to choose their familiar areas. For example, if you are a medical doctor and know more about medicine, you can try to do a medical website, because through your medical knowledge, you can share your experience with others, you can easily solve the needs of others, if you are a programmer, you can try to do a programming technology Web site, your original program to properly share with others, At the same time you can provide technical support for beginners, so that your site will have a certain degree of viscosity. For two examples, one is the Lilac Garden (dxy.cn). This is a medical Exchange forum, the founder of course is familiar with medical doctors. The original intention is entirely out of love, to provide a medical exchange, interoperability technology has no platform. This site is really down-to-earth, step developed. Did not do any promotion, is entirely by Word-of-mouth brand marketing, the second is php100 Chinese network (php100.com). Site positioning for the PHP resource sharing portal, professional technical very strong, dedicated to do PHP tutorials and technical articles, which site original "php100 video tutorial" by the popular PHP enthusiasts, can be regarded as a Bible-style tutorial. Now the development of php100 is booming, in a short time already has a very large scale.

Second, what site has the most potential for development. For personal stationmaster, because of capital, manpower limit, cannot try to do such as large-scale portal website, we must do our own work, look for some characteristic relatively unpopular field to develop. There are a lot of webmaster like to follow the trend, see hao123 have developed, their own thinking about also to do a website site, but hao123 at that time is a special case, your turn is not necessarily. Of course, you can analogy, try to do an entertainment station navigation, for netizens navigation music, movies, games and other sites are also good, now is not some webmaster navigation and other professional navigation station to rise?

In short, site positioning needs to have a vision of development, can not be limited to copy other people's version, to have innovation, a new way. The author in the early years that the question and answer system will change people's lives the most substantial function, now it seems, "Baidu know" has verified my point of view.

Second, how to develop after the site is well established. Website development for personal webmaster is always a difficult problem, involving all aspects, there is no fixed mode, there are opportunities and challenges, in short, impossible, the way to find the right, there may be more effort. To sum up, we should focus on the following aspects:

1, perseverance to practice the internal strength. That is, the emphasis on content-oriented, concentrated on managing the content of the site, create original content, and enhance the quality of the site content. There are a lot of webmaster focus on the site to promote, but ignored the importance of the content itself, in fact, this is biased, outweigh the gains. Only if the quality of the content is done first, it is not laborious to popularize. such as the beginning of the Chinese network, is relying on the continuous introduction of excellent novel Feast, but also encouraged netizens to actively participate in the creation, formed a good reading atmosphere, so that the Netizen's heart. There are also such as 136cha.com, as a comprehensive query station, PV on average up to 8 times/people, not too easy, this shows that the user's viscosity is very good, this is a good functional strategy to win the vast number of users.

2, find ways to promote. Personal webmaster does not have too much capital advertising to promote their own site, but there are still many ways to increase the site's exposure rate. I remember in the Webmaster network has an introduction to promote the method of the article, meaning knot dozens of kinds of network promotion method, there are many desirable places. I think there are several ways to learn from: first, the search engine promotion method, the second is the soft marketing promotion law, the third is the resources cooperation promotion law; Four is the Forum signature Information Promotion Law, five is the Friendship link promotion method. And so on. Webmaster to brainstorm, more open their brains to seek the promotion of the site method.

3, the formation of a team of excellent style. I refer to the "style of Perfect" refers to: technical skills, willing to dedication, loyalty to the site, the future of the site is full of confidence. In fact, in reality to form such a team is difficult, this requires us to the content and environment of the site to do enough good, so that netizens can be consistent with the word of mouth. The team members can be selected among friends and relatives, but also appropriate to draw some trusted netizens. You have to always tell them about your station proposition and your vision so that they feel you are a potential webmaster. Through a strong team can make your site change rapidly, full of popularity and vitality.

A penny pains, a harvest. Every webmaster in the search for a good position, it should be down-to-earth, no return to go down. Tiandaochouqin, your pay will eventually have a huge return.