How to preempt travel mobile app Heights

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Now travel, if you say you do not use mobile phone app, I am really embarrassed to greet people! Nowadays, with the popularity of mobile phone app, using mobile phone to check ticket hotel, booking tickets, booking car, even booking a variety of holiday products, can be done through mobile terminals.

Summer vacation season, through mobile phone app sales tourism products have become OTA price war in the new channel of force, promotional efforts greater. For example, there are OTA announced previously, by the client orders, can be randomly issued 50 yuan hotel red envelopes. In addition, there are 60 percent attractions through the app booking tickets, and return to 5 yuan, exclusive seconds to kill 1 yuan, limited-time tail goods 30 percent, five-star hotel can play 30 percent-50 percent, comments back to 5 yuan, mobile phone first send 10 yuan ...

In 2013, China's online travel market was trading at a scale of 220.46 billion yuan, according to data. 2015, China's online travel booking market volume will reach 363 billion yuan, and currently China's online tourism in the domestic tourism market penetration rate of less than 10%. Xu Hong, deputy dean of the School of Tourism and services at Nankai University, believes that the market penetration rate of online tourism will be further enhanced as the main consumer population in the domestic tourism market turns 80, 90, or even 00. Among them, app application is considered as the main channel for future tourism product booking and sales.

and Ctrip official data points out that by the beginning of June, Ctrip mobile phone application Download volume has exceeded 160 million. Where are we going? Although there is no clear data to indicate the total download, but by the beginning of June, the domestic Android system tourism products download to where to continue to be the top, and is the first Androping on the platform to download the largest number of tourism applications. The first step in the future battlefield deployment, where to go and Ctrip has walked in front.

Download volume may only be a measure of the competitiveness of online tourism app, only to improve the overall competitiveness of the app, in order to remain invincible in the future.

Tourism app to do this, the first emphasis on tourism products services. As the main service of all Tourism app application, it is to locate whether a software belongs to the real comprehensive type of tourism application products. After the author test, where to travel, Ctrip two comprehensive comparison, superior to other reference products, eating and living play in many aspects can be more perfect to serve the needs of users. In fact, this also determines the user to go to Consumer tourism app application, tourism products, the choice of direction. Because a comfortable, fun, happy, drink good living, but also cost-effective travel, is the ultimate demand for each traveler.

Secondly, the tourism supporting services are emphasized. The most important aspect of the supporting information mentioned here should be the service of traffic travel. assist in free line or self-driving tour users, these are not particularly high demand for tourism products, choose to use the travel app most likely to use the function point.

Finally, the tourism experience sharing. Tourism experience sharing, that is, the user after a tourism project, will be in the process of seeing and seeing, experience feeling in the way of travel notes, and then released to other people who have not been involved in a certain area of tourism to share the process of sharing. This approach to a large extent, the impact on the primary tourism location of the second or the deepening of interest. It also serves those users who are outside the two services highlighted above, they are likely to pay attention to the travel and sharing of other travellers, even if they do not pay attention to the tourist products that the merchant launches, or even the idea of going out immediately.

How to improve the comprehensive competitiveness from concrete aspects

First, the tourism app should embody the characteristics of mobile tourism synchronization, interactivity and mobility.

In the actual travel process, regardless of travel records, or provide attractions and business information, visitors at any time there is the need for sharing and interaction, while large companies tend to focus on providing users with attractions and business booking information, but ignore users in the sharing and interaction needs. How to move the PC products to the app, but also the perfect presentation of the mobile tourism function is the current large companies in the development of the app need to seriously consider the issue.

Second, the issue of compatibility between PC end and app end products

As the traditional OTA will travel lines, attractions tickets, tourism products, such as transplanting to the mobile phone, the PC end of the product services how to present the perfect in the app is a problem. There are many PC-side user management features in the 4-inch mobile phone is difficult to achieve, how to achieve the mobile phone app end and PC-side product services perfect compatibility, but also become the app developers must seriously consider the issue.

Third, to distinguish from the life of the app, make travel app features

There are many mobile travel apps do more "live", even give people a "life is a journey, travel is life" feeling. For example, a certain app has a tendency to comment on a city's attractions, food, lodging, shopping, entertainment, etc., intended to provide tourists with a comprehensive local life service guide to better meet the travel needs of users, need to travel app developers comprehensive consideration.

The form and content of travels need to be improved

For users, long travels to spend more attention and energy to read, app has basically not adopted this form, mostly with photos, short text, geographical location, time and even rich to show the voice.

The user interface and structure of tourism app need to be improved

4-inch mobile phone screen can not tolerate too much content, mobile travel app to the user's experience is very important. The author found in the evaluation process, many app interface is too complex, navigation is not clear, part of the app is often "flash", which has brought great inconvenience to users.

Through the analysis of the above travel app, we can see that there is considerable innovation space in how to improve the whole travel experience in China. How to divide this piece of cake, but also to use their brains.

Text/Shang Public number yutuoorg