How to profit from the competition of the Education industry giants

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I do the education station has been eight years, think back to five years ago the education station industry competition situation, than today to loose many: five years ago the education station industry only a few large sites, they comprehensive, broad coverage, team operation Advantages, But the number of such large industry giants in the current education station industry has multiplied since five years ago, this is the result of a lot of investment in the wind to look into this field, with funds to more comprehensive education station to play a "Big Mac" in the industry, which will be engaged in the education station personal webmaster added a very big pressure.

In the face of this more severe competition situation, as a personal education webmaster, how to compete with more and more industry giants, profit in the competition, the need for personal webmaster more thinking, take more targeted competition strategy, in order to survive and make a profit. Combined with the author's education station operation experience, according to the current education station industry competition situation, I give personal education stationmaster share my operation experience and ponder, hope everybody can survive and profit in the competition with the giant.

Focus: Focus on small areas

Education station Giants have the advantage of our personal webmaster is difficult to match, but the slang words "unwieldy", the excessive comprehensiveness makes them become the industry station Big Mac, has the very huge attention surface in the informational information, regardless of to the website maintenance person or to the visitor, has caused the information multifarious pressure. But individual stationmaster has "Stoding" advantage, we want to profit in the competition, must shrink own front, focus on a small area, and ensure that there are enough visitors in this field to support the development of the site. For example, graduate school can focus on the specific professional postgraduate, admissions station can focus on the professional college entrance examination enrollment, training stations can focus on the specific qualification Certificate course training, which can reduce the pressure of personal webmaster, so that our energy and ability to focus on play.

Second, professional: the use of quality to establish the advantages of personal education Station

The giant of the education station because of extensive coverage, their ambition is also very big, even want to monopolize all aspects of education information, provide various educational information and information, too long front often lead to them because of too fast expansion and difficult to take into account the quality of information and resources, resulting in a mixed-site resources, good and At this point, the personal education stationmaster should make full use of the education station giant this aspect insufficiency, in the operation of highlighting their own professional advantages, in the provision of specific areas of information and resources, adhere to the principle of high quality, with carefully selected information presented to the user, so that users quickly gain rich high-quality resources, thereby benefiting the user's recognition, In the competition with the education industry giants to get the user's support and love.

Third, respect: pay attention to and adopt the reasonable suggestion of the user

The giant of the education station has been stretched too long by its own front, to their own operations often bring greater pressure, too complex decision-making process, resulting in their feedback to the user is more difficult to pay attention to and implementation, which resulted in poor communication between the site and users, the user's views adopted and improved, and not timely. But the individual education stationmaster can give full play to own superiority, in the website through the interactive message board, webmaster mailbox or online QQ customer service and many other forms, so that users have channels to facilitate feedback and suggestions, and the rational recommendations of which actively adopt, and constantly improve the site according to user needs, so that users get a sense of respect, It also helps the site to better win and retain users.

Iv. response: Give full play to the advantages of personal webmaster's quick reaction

Compared to large educational websites with large scale and slow decision-making, the advantage of individual education stationmaster is decision-making speed fast, reaction speed is fast, after the hot event in this field, individual stationmaster can make quick reaction, in the website through the topic display, the key concern, the headline news and so on various forms, to make the first time reaction to the hot issue, Let the user who focuses on the hot issues get the relevant information the first time. At the same time, personal webmaster can also from different angles, different positions to collect and publish relevant information, and let users participate in it, to provide users with diverse, multi-angle professional information, greatly enhance their own professional image of the website, enhance the user's stickiness on the site, cultivate more loyal users, In order to improve the number of users and stickiness on the basis of achieving a smooth profit.

This paper is from the Gallery http://bfjk.cn/, reprinted reservations.