How to promote a new App

Because often write about APP promotion, friends often call me to consult about the promotion of the new APP, some travel APP, some female APP, some social, ask a lot of questions, and some Asked no budget, how to promote, and some say how to promote a little budget, but also for my friends to answer, today I will share my ideas with you, to promote the industry to promote early friends, if it is an expert, Can drift over.

Let me talk about the initial promotion ideas, a new APP just came out, with or without a budget can be in accordance with this.

The first step: to create an encyclopedia for your APP

APP just came out on the network is certainly a blank, the network does not have any information about the new APP, create an encyclopedia of APP, a user search, users can learn more about you from the encyclopedia, at the same time, If you do later brand marketing, but also can lead to more potential users for you, of course, encyclopedia is not necessarily just Baidu Encyclopedia, you can learn from all kinds of encyclopedia build your entry, the more the more convenient Users quickly search to. Encyclopedia seems to be a very simple matter, it is not. Some encyclopedia looks simple and clear, and some encyclopedia looks confused, there is also a technical content, so the establishment of encyclopedia must be structured, the language easy to pass, coupled with a clear screenshot, so that users can more Quick to understand, understand. Many domestic APP write bad, why sucks, one is very professional, the second is a lot of modified words, the third is still very wordy, this entry with a heavy subjective thinking, the user also Will not like, so popular tells the user your APP can help them do, can be more convenient for them to download.

Step Two: Build a Weibo for your APP

Microblogging is a popular product, many people may have a cell phone, when the user from the entry where you know your APP can easily follow you through the weibo, and you interact, including information feedback, and some People say that users can interact with you through the "Feedback" in the APP, this is a big mistake, many users will not easily download before you know an APP, unless the APP is a must, and many APP Of the user feedback are hidden deep, users generally can not find. On the contrary, through Weibo, users can get to know you in real time. Good microblogging content will also cause users' forwarding and proliferation. These are all the benefits of establishing Weibo. Of course, Weibo is not only Sina Weibo but also other Weibo Have settled, do not let Tencent microblogging users to Sina microblogging to find you, it is impossible.

The third step: post in the forum with high weight

Fill through the information of Wikipedia and Weibo, a new APP is considered a brand foundation, and the next is to post a message in the forum, do not underestimate the posting, I used to have an advertising post can spread millions of pages, and Taobao shop by a variety of tutorials, directly attached to the manual selling cell phones, I mean the meaning of this is Do not underestimate a post, you should write some of the messages intentions, from the user's point of view, allowing users to read the feel Very useful job. Post is written, it is necessary to find forum hair, looking for what kind of forum, it is certainly looking for a high weight, the highest weight of those forums website? Webmaster suggested that the query inquiries, high weight forum search engine crawl speed is Fastest, usually within a minute crawl, I suggest to send 20 to 50 forums, prior to the promotion of APP, the forum can bring the flow of up to 12,000 active, it should be more.

Step Four: Expand 200 channels

The first three steps to say so much, in fact, are arranged on the network keyword to facilitate user search, improve APP exposure and self-propagation, followed by the expansion of channels, the new APP uploaded to a variety of application stores, software Download station, expand 200 channels, the current number of channels, you can be classified according to category, and explore some new channels. The channel is defined as the network media that can bring the APP to display and download. The only way to talk about the channel is not just those APP stores. For example, some free buses of the public buses also provide APP download and your channel, while others have more WeChat fans Applications from the media, often recommend some APP, but also for your APP to provide some downloads, these are your channel. In addition, the channel is a relatively tired work, but it is really useful, I have only been channeling to bring the amount of one million. Another advantage of shop channel is that through the natural download you can know an APP in the user's mind is what position, you can also know their APP in the end outstanding is not good, but also can help you more detailed understanding of the quality of each channel, for Pave the way for future promotion. Of course, distribution channels can not just be simple channels, in the process of laying channels, to understand some of the channels, such as whether the promotion of new APP resources, starting resources, etc., can pave the way for a lot of follow-up promotion.

The fifth step: combined with the crowd to do event marketing

Speaking in front of so many are free to promote some of the APP, of course, if there is a little budget is not a lot, you can do some marketing activities, not a lot of spending, you can do some activities in the forum, the channel to the form of activities Simple, playable, and prizes to be attractive, through the user's participation can increase the APP download, you can provide exposure. Campaign marketing and your APP attributes combine to find your specific groups, such as women's APP, can do activities on campus, you can also do online women's community activities, travel APP, and some travel agencies can cooperate And so on, so be sure to do campaign marketing and audience groups.

These are some new ways and means of popularizing APP. When popularizing APP, it is necessary to have a broad vision, give top priority to everything from one case to another, and can not think in the wrong direction. At the same time, we should consider the issue from the perspective of the user. Now that the new APP comes out, most of them The beginning is the amount of change, it is recommended not to do, roll this promotion, on the one hand, the impact on the product is relatively large, on the one hand, the product is meaningless, traders suitable for garbage APP. In addition, the idea of ​​this article is suitable for individuals and small teams without resources.