How to promote a small website: to be cooperative or to be merged

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A friend of mine who does the station stationmaster recently chatted with me, let me help write a few comic books, because I was very fond of comics and animation, so I heard the news gladly answer, can be said to be particularly happy, even the kind of instant turned into a cartoonist of pride are a bit of a stir, From the bottom of my heart a little bud. Of course, the focus of this article is not that I am a cartoonist, but the survival of today's comic site, here is just a fork in the road.

Wrote several articles for a friend, because I am not a professional comic to reach people, so the writing tone on the imitation or slightly laborious, the kind of small white narrative I can see but can't write out, tangled for a long time to ask a friend, reply Yue "not to be in accordance with the letter received in the mail, Write your own ideas and can let people see the impulse to see animation or comic books on the line. Overall, the demand is not high. To a friend of the manuscript, still unavoidable a few words, friends said "now the animation network survival is not easy, to want to not be merged with those industry well-known animation major stations to cooperate, in addition to this, a website want to live for a long time, almost impossible." ”

Ask "What is a merger, what is cooperation?" The other said, "Mergers are no longer exist, cooperation is still on the road to mergers, dying." "In the end, he said," actually very envious of those who buy a wind to throw money, do animation nets need to promote, but by the profit point and profit model and audience groups, the VCs will not pay too much attention to us. "Speaking of which, he joked," Isn't your company an investment? Why don't you let your boss invest in me? Haha, what's the name? Xin an wealth? "

I was happy to him, and said, "Good ah, remember to give us dividends ha." "When it comes to profitability, I casually ask," How do you usually promote, have you ever thought of how to be more readers to find out? "

"This is not to walk on the road to the merger?" Now do not hit the promotion of the ruin, and the big Web site cooperation, launched a diffuse press release to each other, a piece contains about 6 anime profile. Through wonderfully text lets the reader stop or even click link to their website, thus bringing traffic. "I ask," I asked, "Is it possible to get some league ads to make a living?" He said, "There are no traffic sites, which ads are willing to put it?" The moment is silent.

To change the subject, I said, "Luckily, this press release is not difficult to write, just a few more every day." "The result is a friend deeply despise," now the press release is really very difficult to write, like us, such as animation station every day, there are no fewer than dozens of, but also a few fell down. The reason is that everyone is scrambling to go this way, but not out of the unique pace. ”

I asked, "Why can't you write something different?" He sent a autumn wind howling expression, said "how difference?" Big web site has requirements, not the recent hot manuscript does not accept, no explosion point does not accept ... You want, the recent hot anime altogether so a few, write to write, who can also write something else? So, much the same, who is not the same, everyone is a big site under the small minions, can always eat a large site scraps leftovers. ”

How to stand out from the numerous sites to highlight the difference has clearly become the current animation network of a survival or profit point, whether it is to be merged or to walk in the merger of the road, how to turn the tide of victory, we should reconsider carefully.

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"Investigation" of the promotion of small sites: is the cooperation or mergers?