How to promote an independent shop

Now, independent online shop because of its own independent domain name, independent server, with more freedom of publicity space and promotion of space, but also to maximize the promotion at the same time do not have to worry about will not close the store. In my opinion, independent independent store, although the biggest promotion barrier is the integrity is difficult to be protected, which means that customers can not trust your shop more than Taobao shop.

First of all, the premise of independent online shop promotion is that the store's product prices must be moderate, style and quality should be considered above the average level. If the price, quality is too outrageous, then completely out of the following promotion, since the overall idea of ​​independent online store promotion should highlight the benefits of their goods and services, caring, quality of the product quality!

To this end, I think the promotion of independent online store, should be divided into the following steps in general development:

First, the independent online shop can be some appropriate promotion website, now online buy site has formed a scale, and have a certain market. To participate in group purchase, no doubt able to expand sales, buy now a lot of sites, you can go to buy site Daquan find. As long as contact with customer service online shop, negotiated conditions, you can buy propaganda.

Second, the independent online shop can not abandon its own Taobao shop promotion, Taobao guest CPV layering is no cost investment, of course, very particular about the stratification, find a suitable profit point for division, such as 100 yuan A men's shoes, the cost of 50, profits and Taobao can be 54 points, that is, Alipay Taobao customer commission for 10 yuan. This is more appropriate, in short, to see the owner to grasp.

Third, you can donate an accessory gift. My shoes - Taobao shop for sale of goods, spring and summer is the most popular sales period, the owner should grasp the characteristics of these two seasons. Especially in summer, some male customers to shop shoes, mostly to participate in outdoor sports. For example, to buy a pair of Li-Ning sports shoes, you can attach a fashion sports cup, or simply give away a pair of Li-Ning socks, gifts worth not easy, but pay attention to young people like fashion, novel features.

Fourth, advertisements may be properly placed on some personal websites. You can Ali Ali trading forums, advertising time to buy, the price is very low cost.

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