How to promote and realize marketing through blog

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Today, blog promotion is a necessary way for small and medium-sized enterprises, enterprises through third-party blogs or corporate independent blog from the search engine to obtain outside the chain or traffic, the other is to use the blog to promote the enterprise's brand, culture, information, products and so on. So, the blog promotion more and more mature also more and more by the enterprise promotion personnel love, this promotion way not only for the enterprise to save a lot of money, in the operation is also very simple. Although the blog promotion is very simple, but also by the major small and medium-sized enterprises to apply, but want to make good effect is not easy, to grasp some of the actual blog promotion skills.

Each promotion is the same, the most important is ça, promotional means there is no obvious difference, but the blog to promote the enterprise is really a headache, because the enterprise promotion staff do not want to keep a blog, so many small and medium-sized enterprises in the blog to promote the phenomenon of halfway and waste. Often do blog promotion staff should know, blog promotion can bring accurate customer groups, can let potential customers in the blog to complete conversion rate, these are can bring the best results, if you want to do the only way is to insist on the Bo. So, today I with the vast number of small and medium enterprises to exchange, how small and medium-sized enterprises to promote through the blog and realize marketing.

Creating Blogs on multiple platforms

First, create blogs on multiple platforms. As the saying goes, a man's power has no team strength, blog is the same, want to do the best promotional effect on multiple platforms to create a blog, some people may think that our company in the promotion of the creation of only 2-3 Third-party blog, why did not see the effect of promotion, in fact, the reason is here, Creating a few more blogs is not about creating 2-3 of them, but the number of blogs you create depends on your time and energy. I think, the more the more the better, but we must pay attention to the high weight of the major blog platform to create, if not the weight of the blog do not consider.

For example: the author to create a blog for the Enterprise, the author chose Sina blog, Baidu Space, Tianya blog, blog bus, netease blog, Sohu blog, Alibaba blog, news blog and so on, in these blogs to create a corporate blog, these blogs are very high weight of the site, If you take advantage of these blogs, it will bring endless benefits to the enterprise.

Second, do a good job of accurate blog positioning

Second, do accurate blog positioning. Since the blog has been created, the next is to do a good job of blog positioning, blog positioning for the promotion is crucial, you need to know what you create a blog to serve those people, what products to do, what keywords to do, these are to know, only to know that only write back will continue to develop, to pay attention to a point is , corporate promotion staff should not be as complex as big brand blogs when positioning their blogs. Therefore, the author believes that the premise of blog promotion will be a good blog positioning.

For example: I now for the creation of the blog to do positioning, the author created a blog mainly serving small and medium enterprises website, so to attract some small and medium-sized enterprises Webmaster, and then the author's products are mainly web site diagnostics, SEO consultants, and these are the webmaster needs, so the author is located in small and medium-sized enterprises. After positioning, you can continue to develop blog promotion.

Update or reprint the contents every day

Then, every day to update the content of the blog or reprint the quality content. Once the blog has been created and positioned, the rest of the day is to enterprise promotion staff to update the blog every day, in the updated article may be hard, because the updated blog is not only a very many, the general author is to update five blog, should pay attention to the content of the early update every day if the original content, Keep the blog for a period of time to reprint other sites on the quality of content, original + reprint cycle can do. Some people may say, our enterprise updates the content of the blog every day, but nobody looks, updated a few weeks after the blog did not reflect on the update, I would like to say that the previous blog is no one to pay attention to, search engines will not pay attention, as long as the promotion staff to maintain a good update status, search engines will love you, Slowly the user sees your article to be able to browse and accept your information.

For example: When the author updates the Enterprise blog, the number of updates is a certain guarantee, every day updated 3-5 original + reprinted articles, the latter has been updated more than 10 articles to play a preliminary effect, so I suggest that when the blog published articles should be quality, quantity also to be on, Enterprise Promotion Products When writing articles should be very simple, I used to do this in a food. Another point is to reprint some of the other site's boutique articles, but the number of certain restrictions.

Four, the creation of the blog link to each other

Then, link the created blog to each other. The link between blogs and blogs has always been the way the promoter likes to do it, in fact, the blog itself if the need to optimize and promote, we can blog as an independent blog to do, but also to the blog Exchange friend chain, of course, the friend chain is and their own blog Exchange friends chain, many people call this method for "wheel chain" optimization, I have been learning SEO before the time also contacted this optimization method, and later applied this method to the blog.

For example: the author created five blogs for the Enterprise, Sina Blog, Sohu blog, NetEase blog, Baidu Space, and news blog, plus our own has been in the promotion of the site, the six sites from small to large links together, such as Sina blog → Sohu blog → NetEase blog → Baidu space → news blog, Then each blog link to the main station we want to promote, so since the formation of a sprocket, long-term down will bring unexpected results.

Five, to persist in the end to raise Bo

Finally, to adhere to the end of the blog to raise. The last point is a little redundant, adhere to keep the blog is everyone knows, is also everyone can not go to adhere to, a lot of enterprise promotion staff in the blog when the promotion can not adhere to the blog, but I want to tell you, generally according to the author of the above methods to raise blog, at least more than half a year before will appear effect, As for the effect of how much you have to see how high the weight of these blogs, if you can raise a high weight of the blog, then the harvest will be very large. So stick to the end to keep the blog.

Written at the end:

Above by A5 marketing http://www.admin5.cn/article-331-1.html original edit. Blog promotion is a business or personal most of the way, enterprises can be used in the form of blog posts to promote the display, so as to quickly achieve the promotion of brand awareness, promote product sales, and other activities, but the author has always believed that to do a good job in the blog to promote only insist on will appear effect So according to the above method as long as I insist on first will be effective, and the effect is very obvious, because the author before the actual combat and get results, for the enterprise has brought good sales.

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