How to promote chess game retention

One, retain users, to free players and small and medium paid players enough space to live

In other words, how to improve the retention of chess game. This is in addition to product quality, UI interactive experience design, the most important is the user positioning. Therefore, it is very important for the operators to take part in the project and to locate a good user group. Plus find the right channel, targeted customized chess game virtual currency system, follow-up operations will be more effective.

How to keep a free player? The most common way to retain free users is to sign up for daily rewards, cumulative login rewards, and more. And the daily gift of money enough free player normal game renewal is OK.

How to retain the medium and small paid users? Method one: In the bankruptcy for the player to provide recharge information, then the game better players can through the normal games, so that their own virtual currency to maintain a steady growth. Method Two: After the size of the small and medium sized player assets, they must go to a higher level of play, and at a higher level players can accelerate their bankruptcy. The plan to promote bankruptcy can be: excellent VIP experience, convenient payment experience, master competition and so on.

Second, guide pay, timely and reasonable to meet the player recharge demand

Of course, the above is only a small operational skills, and ultimately the user experience, mainly including product experience and pay experience. Product experience This article is no longer described in detail. How to improve the rate of user pay? Mainly depends on the game, the length of the game, the game currency between the three balance. In other words, when the player needs to recharge, there is a pay guideline that matches the player's need at every moment, and the money purchased is a good match for his game.

First, to avoid it, paying for it in the first place is obviously objectionable to the user. Second, when the player in the lower level of the high pay-for-boot will also cause users to give up the recharge. On the contrary, in the advanced, but there are small recharge guidance can not meet user needs. There is also the need to guide the payment, but there is no guidance. To be able to meet the needs of the player, the product itself is evaluated primarily for the proper payment guidance at the appropriate node.

Third, optimize the recovery of virtual currency mechanism to prevent virtual currency hoarding

Chess game Virtual currency system is the core part, how to design the operating activities according to the virtual currency system? The virtual coin system of chess and card games is similar to closed loop, so it needs a better recovery mechanism. Especially in the holiday to carry out recharge activities, the virtual currency more easily hoarding, follow-up will appear recharge depressed. Therefore, it is very important that the player recharge the extra virtual coins in the system.

As we all know, many chess games, including our case games, have a chance to play a game system or activity. For example, the big turntable activity in the case game, but because the case game lacks the guidance to the player, causes its activity the participation degree to be low, has not achieved the system to recycle the fictitious currency the goal.

Therefore, recycling activities should guide players to participate free of charge, and the first free experience to give a certain amount of return. This has a guiding role in developing a player's habit of participating in recycling activities, and naturally helps to optimize virtual currency recovery.

Four, through the competition field, for large R to provide a showcase of the strength of the stage, enhance the stickiness of active users

Usually the chess game will attract the attention of the big R players and the card masters through the generous in-kind rewards. Through the tournament rankings to mobilize big R players of the competition, mining the human nature of their own gambling, and then match the privileges of some of the recharge activities, so that the value of large R maximization. Small and medium-sized R can be won in the game Redemption coupons in exchange for some kind of reward. This will help the game user's stickiness.

It should be noted that the game needs to have a fixed period of time, and minimize the waiting time of the players, optimize the operation of the game process experience, the maximum concentration of popularity. The higher the popularity, the better the user stickiness, more easily lead to recharge.

V. Organizing online competitions, developing new user groups and shaping company brand

In order to develop the new user groups, it is necessary to have the interest and correspondence of the game. Mainly reflected in according to different groups, targeted customized version or activities, such as campus Competition edition, a certain company competition version, to join the unique elements.