How to promote effectively in the case of "the impermanence of the army and the impermanence of water"

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Soft text of the genre can be a penetrating eight words "military impermanence, water impermanence shape" to describe. In other words, soft, can be poetry, report, prose and so on all of the literary genre, the prerequisite is based on needs. Soft paper, is a kind of language that does not rigidly adhere to the form of expression, it is to promote the enterprise and brand awareness of the emergence of a series of textual methods of operation. At the same time is also the expression of words, articles and other products of the surrogate.

The above words to the soft text description and definition is very blunt. In other words, the soft text is advertising, but also a kind of advertising is not like the literary genre of advertising.

Soft Wen in our country, also in recent years just a popular way of advertising. Compared to traditional advertising companies. In charge of the operation of the soft text is generally web-style operations, and its investors are often some IT companies. This is undoubtedly the most competitive advantage of the match. Relatively hard advertising surface, soft text ads generally will not cause consumer antipathy. In addition, soft text promotion products This method cost relatively low. In the current market form, enterprises often choose soft text ads.

Soft Wen, why in these two years popular? First, the market recession, so that enterprises in the investment to save money, for the traditional media, hard advertising, soft text promotion appears to be more low prices. Second, the soft paper release cycle is short, the effect is fast. Therefore, the enterprise wants in the market depressed situation, does not want to invest too high cost, only then chooses the soft article to promote this kind of network marketing way. Soft marketing does help many in the plight of the Enterprise Real wai! More and more companies will look to and choose this more flexible marketing approach.

So, how to write soft paper to attract search engines to produce greater benefits?

According to my writing experience and understanding of the search engine, do the following to share:

1, Keywords and URLs: It is best to appear in the first paragraph 60 words. This is very important, because this article in Baidu News source, a search keyword, Baidu snapshot will appear in keywords and URLs. This is emphasized because I find that many writers do not notice this when writing soft text. Moreover, there are a lot of writers, it seems that they do not understand this, the first time that the next time to do so, the next time the soft text is not the first occurrence of keywords and URLs; I always say this to a writer, I'm a false, almost foaming at the mouth!

2, the key words to be accurate: some brands in order to promote the brand, often in front of the keyword plus brand name. In fact, do not have much effect, in the soft text, "brand name + keyword" with links as anchor text, not necessarily have too much effect. I think, as long as the key words to do the anchor text on the line. Of course, the name of the brand can be brought in front. Because as long as the chosen keyword went up, will naturally take the brand name also to go up.

3, Soft Wen: Some people think that soft wen is the softer the better. Yes, soft, softer, only to show that the soft writing level is quite high. However, a high level of soft paper, whether and the benefits brought about in direct proportion to it? You know, users are not stupid, after reading will always know that you are in advertising. If, too soft soft wen, will let netizens think you this person writes too false too mind machine, feeling was fooled. Sometimes it gets the opposite effect. I think it is better to admit, this is a soft article, is advertising, may wish to see. As long as not too obvious, that is, soft and hard moderate, I believe that netizens will accept you this way of expression. You know, everyone has to work, as long as the Netizen understands you can.

4, Long tail keyword: Long tail keyword is refers to the hot word in the keyword, in the case of the keyword before and after the addition of one or two words and key words of high relevance to the words, sentences. In a soft text, you can appear several long tail keywords, after all, the existing keyword heat is too high, also not too good to do. For example: Soft wen heat is very high. We search in Baidu "soft wen" a word, drop-down box will appear a series of related words, these are actually keywords, in these words before and after we can add some content, the formation of long tail keyword. For example: Soft marketing can be written as "soft marketing how to carry out" such as anchor text. Depending on the relevance of the search engine, it will also bring you a lot of traffic. To know that there are several well-known portals are relying on the text of the long tail keyword to carry out the ranking of the news. This not only avoids the white-hot keyword competition, to achieve the sword walk slant effect.

The above is my soft writing, soft text to promote the point of view, the article can not avoid the deficiencies, please corrections. Also hope and everyone a lot of exchanges and common progress!

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