How to Promote Video SEO

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Yesterday for you to introduce the "SEO optimization of the steps and techniques," here to tell you about video promotion. With the rapid development of network promotion, in addition to the General blog promotion, soft text promotion, and so on, some video sites have been listed, through video to promote. Video's audience is very large and is constantly increasing, so this is undoubtedly in the search engine changeable season for you to provide a good way, but the video promotion elements may be integrated into the animation. Art and other technical things, so it seems not so broad, but the effect can not be ignored.

1. Two types of video promotion

①. Advertising video Pure advertising video to carry out the promotion of products, this way needs to devote energy, and even if the promotion is difficult to be reproduced circulated, so this way gradually deviated from the mainstream.

②. Acting as a carrier of video will be a video as a carrier, the appropriate addition of promotional information in the video, through the video itself to attract the audience's eyes, to reprint or photographic memory, called viral marketing video. An obvious example. Chen Au's "I speak for myself" not only touched a lot of people, but also infected more people, ultimately how it, customer service system paralysis, but this is proof of this means to promote the effect.

2. Advantages and disadvantages of video promotion

There is a different point between video promotion and traditional network marketing. That is to be able to more accurately find potential consumers, and this is not the same as the advertising media, such as TV movies are through the ratings as the ultimate goal, and video promotion or video marketing audience number does not necessarily affect the final effect.

The production cost of video promotion is low. Then take Chen Au For example, he made a video of him alone in the performance, the focus of the real creative. If you put ads on TV the price of tens of thousands of hundreds of thousands of is less, a good idea, on the use of its low-cost, create a huge effect, bring very high cost performance.

The interactivity of video promotion is also very important, now in a lot of forums including some video sites, when the author uploaded the video, the audience can leave a message, and the message is directly scrolling in the video, the author can also reply, now three kinds of video promotion is most welcome, moved class, entertainment class and grazing class.

Video promotion also has some shortcomings and limitations, such as the production of video compared to spend time, although low-cost, but to do a good video, time is indispensable. Video needs to rely on the carrier, you have to consider whether the user has a computer, you have to consider whether the user has a mobile phone, you even have to consider whether the user has a fast speed and so on.

The benefits of video promotion may not be so straightforward, but the brand effect it brings will be a wealth!

3. How the video promotion should be carried out

Of course our first step is to make video, in the production of video to pay attention to two points:

①: The title of the video This is more important, an attractive title can not only increase the amount of video clicks and exposure, more can let the viewer to your deep record in mind, someone said he wants to do title party will also attract a lot of people, like, you attract people to see you and the title is not the same, this time your brand appears in the eyes of others, Then they hate you.

②: Video content This is very important, for the content of the video, we are nothing but their own production or reprint others, of course, can do the best of their own, in the selection of aspects must be attentively, as far as possible the selection of creative or hot-type video, taste, promotion. Also want to remember is the video to compress, otherwise loading time is too slow, I believe we do not like to buffer these two words.

The second part is the promotion, in fact, video promotion is relatively simple, the focus is on the production process, the number of video site is so several: potatoes, Youku, cool 6, these sites are able to upload homemade video, so we have to make good use of this platform.

Video promotion of the benefits of absolute and video quality linked to the cost of time will also be proportional to the benefits brought. Say so much, no matter is the picture promotion or the video promotion, is in tells everybody in this search engine unstable or the unceasing upgrade update the age, seeks one to belong to own promotion or the optimization way, compared with the search engine change and changes is better!

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