How to promote group buying website promotion strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Group buying site Since the beginning of the development of the speed can be described as explosive, set up a group purchase site is easy to get a group purchase site program, casually change to buy a space domain name, and then prepare the case (some even did not record) can be online. Then the development model about the same group buying site can only be online to reach a deal? That's almost impossible. How to promote a group buying site, the overall steps how to do? Light rain after the promotion of several group buying site summed up some experience, write a bad people do not shoot bricks. Light rain has also promoted the new station, one weeks site traffic to reach 500ip, although the effect is not exaggerated, but I think it is passable.

I. Overall INDUSTRY Analysis

Group purchase since early last March, to the United States Group Network for the representative of the online purchase line, the domestic group buy network to explode the speed of growth, group purchase site is now in all sizes of cities are closely listed, large and small group purchase site near million, the most popular or a first-tier city. such as Beijing, Shanghai, Guangzhou and other cities. Do a very good buy net has handle, American Regiment, QQ Group purchase, etc. (Good 123 group buy navigation station has listed).

Generally speaking, the operation mode of all kinds of group buying websites is much the same, and popularization is imperative. According to the light rain to understand today, buy site to do the more popular products have beer and skittles, items buy, wedding photography, cosmetics, such as group purchase. To seize the group buy products, choose some more meaningful products, is the cornerstone of group buying promotion.

Second, the status of the website analysis

Starting from your site to start the analysis, light rain feel that the first choice to open the local city, the first foothold for development, if you do a good job in the local city, perhaps some other areas of the conscious person to find you to cooperate to open other areas. To start local group buying, it will save publicity costs, the purpose will become relatively clear.

SEO Comprehensive search site, to see the collection of Baidu, the site outside the chain, etc., this will not say more. I cut a figure to make a mark, convenient to see the site to promote the part of the effect. The site label changed to the corresponding product description, if there is a clear industry is to try to change into related industries.

Iii. Promotion Methods

Overall, the Web site to promote the solution from above, divided into direct effect transformation, brand building two parts, from the prescription, but also divided into short-term strategies and long-term strategy, the key is to find the target customer groups, to promote the site.

Group Purchase Information editor, many group buying site without professional information editing, the edited information is basically replicated on other sites, in fact, group purchase information editing is also very important, the best of course is to be able to original part of the purchase information, Baidu can be included in the front is very useful, I have a group purchase products through the Product keyword search to the IP for more than a week a day to 60.

Group Purchase navigation station submission, group buy navigation station can give most of the IP site, and conversion rate is very high, if you are a new station group buying site, it can be the first group to increase the number of buy, the number of 20 period is almost, the virtual point does not matter. Because a lot of navigation station audit must be, and apply for a larger group buy navigation station (such as Sohu, etc.) when the site must be filed. Have money on hand can apply for a number of charges or receive a deposit of group buying navigation Station (group, Regiment 800, etc.). If you need to advertise to try not to find that small group buy navigation station, no effect. In fact, there are many group buy navigation station (how to buy groups, etc.) can add their own daily purchase information, group buy navigation station has webmaster backstage, can apply for the background to add their own daily purchase information.

Blog Forum Promotion: Through the forum post and external links to improve the exposure of the site, questions and answers such as to attract more people to pay attention to their own site purchase. The establishment of 3-5 of blogs, such as corporate blogs, Sina, NetEase blog, as well as micro-blog, Renren and other blogs, often to update some information to promote group buying network. The address of the blog is also a good means of Baidu question and answer propaganda.

Question and answer promotion: Baidu know, search, Sogou, Tianya, Sina love to ask questions and answers, the weight of high, conducive to the collection of search engines, questions and answers are also more trusted by customers, thereby enhancing their visibility and reputation. Can bring the connection as far as possible with the connection, cannot take the link the way to bring the link.

Group buying activities to promote: activities can gather a part of the popularity, can impact the number of registered users, activities must be planned, find the target group, the two sides negotiate well, as much as possible to attract more popular attention, long-term activities can be. Can be long-term as a theme of publicity.

Timely communication tools: to be able to cause a certain transformation in a relatively short period of time to increase the number of registered users to promote some ways, the effect is more timely and obvious, specifically divided into: QQ, hi Mass; QQ, HI signature and micro-blog, mail, mass-mailing of the promotion method although it is a bit outdated, but there are many people will see a piece.

There is no fixed way of promotion, many methods or to the practice of their own to feel in order to come out, look at the statistics backstage, will be helpful to their promotion, see those methods effective, effective on the stick, ineffective method can give up or to seek breakthroughs. This article by the www.tz8.com webmaster feeds!