How to promote network marketing in enterprises

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Network promotion is more and more attention by many enterprises, choose to promote the way but let some traditional industry bosses, no choice.

Now the network companies recommend the promotion of the way, but still around a main line: The first step: Build a station, the second step: promotion.

There are several ways to build a station:

The first is the network company for your independent design site, this way should still be a mainstream, so that can be targeted at the corporate image has a style of the overall design, network companies to provide you with a first-level domain name registration, and independent space. Such a site will be a corporate image of the long-term existence of value.

The second is the network company's own research and development of portal-type website sold to customer members, from the surface and corporate web site similar, but also has "company profile, product display, message board, contact us," and other similar functions of ordinary enterprise website, but this kind of site does not have independent domain name and space Can not be an independent corporate web site by the search engine recognition, nor suitable for large-scale promotion. But such a site has an advantage, can be based on this portal site and members of the exchange, but only if the portal site does have a lot of members and a large number of visitors. Such as Alibaba is the model of this way, the other portal network membership site has little effect.

The third is that you choose the template Web site that your network company provides for you, in fact this is similar to the second one, but the network company will provide you with a few layout styles, and then give you a top-level domain name, and then point to their two-level space inside, so and the independent site looks the same, Is in fact the least desirable way. As the price of independent websites is getting lower and smaller, so is the choice.

For the promotion mainly also divides into the following several:

One is the promotion of Baidu bid, Baidu ranked according to corporate bids, according to the number of clicks to charge. The advantage of this approach is: to the corporate web site to bring a large number of visitors, telephone volume also increased. The disadvantage is: this way is difficult to predict the network to promote the amount of capital investment, the price of the key words will be a lot of enterprises more competition, enterprises need to carefully assess the network into a single rate and product profits, in the two to find a balance.

The second is the optimization of Baidu, most of the Baidu optimization package in the form of sales, optimization is in accordance with the Baidu algorithm, the site itself to optimize your business, SEO is to let Baidu search engine more like your site, so as to obtain a good Baidu ranking. However, optimization for the optimization of personnel should be a long and hard work, but for the corporate image is a good upgrade, while the quality of the site is a long-term and effective

The third is for China's second largest search engine Google's bid promotion, Google for the bidding of enterprises generally placed on the right side of the page, Google no matter from the mechanism of the algorithm to pay more attention to user experience, will not always price, charge more reasonable, the effect is good.

The fourth is Google's optimization promotion, Google's optimization is not to say more, Google search engine algorithm mechanism and Baidu are different, but for Google search engine has a more stable ranking mechanism, but also a measure of SEO level of search engine.

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