Our previous article has said that personal brand marketing can bring us benefits! (What are the benefits of personal branding) So how are we going to promote individual brands?
The authenticity of personal brand
Good faith is the business straight, do personal brand is also so. Everyone knows that a rat's excrement has broken the truth of a pot of soup. So don't make any false information about your brand. Even if it is a little bit, it may become your future brand development on the road a major obstacle! (Believe me, as long as you're famous, even a little stain.) Competitors will dig up to give you a fatal blow! )
Second, to write their own blog
Be sure to write a blog for your personal brand! And why? In fact, it is very simple, if you are playing micro-letter, micro-BO personal brand, then are fragments of the reading, the text is short! and a brand want to quickly marketing so good content can not avoid! And the blog is our good content of the focus, we have to for their own blog, and constantly create interesting content, with the content to attract more people with our like-minded attention. And slowly let them trust our personal brand!
Iii. positioning
Continue to tap our potential users. Remember two points, look for what they need, and then use our article to touch his doubts. Solve the user's doubts will make your brand more solid! Long time around to solve the user's doubts to promote, you will be able to build a strong personal brand in the industry (play strange upgrade has no)
Iv. Preparing subscriptions for users
Subscribe to this kind of thing we have said in previous articles, a very old-fashioned way of reading (people in foreign countries will like this way of reading than Chinese). Although this method is not useful to ordinary tourists, but for our loyal fans, it can be very good to increase the stickiness of the user. And let them develop the habit of visiting our website every day! (It's also very important not to let people forget about us.)
Five, interesting pictures
People themselves are lazy animals, an interesting picture can be very effective to reduce the user's memory costs, so in our article writing, we might as well try to match an interesting picture. and prepare a special picture for your personal brand
Vi. SEO
Personal brand words want to grow quickly then inseparable from SEO. SEO is a free and fast access to accurate traffic practices! Of course this article is not part of the SEO tutorial, we are interested in SEO, you can pay attention to the relevant articles of MAS!
VII. cooperation
The promotion of the brand is very important, and here the cooperation refers to the combined transport, in your brand inadvertently promote the promotion of other people's brand, and others do the same thing. This is good for both of you. Of course, transport also not only refers to these! The only thing to keep in mind is that when it comes to commercials, don't let the user feel disgusted!
A personal brand must have its own characteristics! A distinctive brand is more beneficial for you to spread among users. Like micro-letters: What is micro-faith? He was able to date the cannon and worked well ... Reader think about the characteristics of your own brand! Even if you write an article you have to write your own special flavor!