How to promote self-product in portal site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

CCTV News Network has always been China's political, economic and social vane, coupled with resource resources are extremely scarce, only a short 30 minutes, so any small changes will cause criticism. Some time ago, the news broadcast began to appear a large section of CCTV production of the "East Africa Wildlife Migration" documentary, quite puff suspicion. From this, the author is like to examine the Internet in this kind of phenomenon, selected sample is the portal information site, including NetEase, Sohu, Tencent and Phoenix. Because there are more information on the website, the author mainly investigates the image advertisement information of these portals, and how these portals use picture advertisements to publicize their products, and try to guess some Internet companies ' strategies and methods to promote their own products.

Summary of the phenomenon of promoting self-products by portal website

Tencent, NetEase, Sohu, Phoenix, these websites are standing behind a big internet, big guy's products are very many, so they must use the portal platform to promote their products. First of all, Tencent, Tencent Network will often put banner advertising location for their own software publicity, mainly QQ input method, QQ mobile phone butler, mobile phone QQ, QQ browser and so on. Followed by NetEase, NetEase less use their own advertising resources to promote their products, but in the promotion of NetEase games, but spare no effort, after all, netease income of 80% from NetEase game revenue, but the game's development cycle is longer, so, we will see the image of online games most of the ads are occupied by the third party. Sohu Competitive products are not many, only Sohu video is the company's most valued business, so, in search of the head of the site's image ads, is basically the search video ads occupy. Phoenix will use picture ads to publicize their information products, Phoenix History, Phoenix military will often become the head of advertising focus on the promotion of the column.

A summary of the characteristics of the portal website promoting self-products

In 2011, according to media reports, Tencent has encountered internal different product departments to seize client resources, resulting in management confusion. For example, QQ window, is the promotion of a certain Tencent game products or the promotion of a Tencent software products, there is no provision, after the internal reform of Tencent, the implementation of the grading, product departments submitted to promote the plan, submitted to the top, and then determine the use of their own platform to promote the level, the higher the level, the priority to promote the right and the promotion of the greater strength. Therefore, this shows that Tencent network in the promotion of its own products, or is characterized as a promotional platform, rather than information media. Then, we look at NetEase, according to the author's observation, NetEase for their own production of the game products to promote the most times, mainly through the Home Video small window and the head of the home page advertising way, and advertising propaganda language is more intense and agitation, this May and NetEase's user groups are more radical related. Sohu's own skin promotion, appears to be well-organized, is the door to promote their own products more conservative, but the promotion of the most video and games. Portal site rarely for its own information plate to promote vigorously, in addition to the Phoenix, such as The Phoenix History, Phoenix Reading, Phoenix interview and other topics of the promotion. This may be because Phoenix has a large number of original high-quality Internet content, other portals in the original content, obviously weaker.

Portal site use events to promote their own products are also originality, such as the Sichuan Yaan earthquake, each portal site in the home page published its own news client ads.

Portal sites use their own resources to promote their own products, but also pay attention to the study of user psychology, promotion methods, promotional forms and so on, otherwise it will play the opposite effect.

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