How to promote the bidding after constructing the complete bidding account
Source: Internet
Author: User
KeywordsBid promotion Auction account
Four-tier account structure, keyword and creative more than, this is the auction account structure of the most important two points. The use of auction account structure, small head Auction promotion Assistant Small compilation teach you how to do good bidding: &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 1. Elaboration of a detailed outreach programme 1) from the promotional purposes, to develop different promotional plans for different promotional goals, see the techniques for establishing a promotion plan 2 to divide the keywords into the same promotion unit (e.g. IELTS Training-IELTS English training) and the same structure (e.g. learning English-improving English). Be more specific about writing ideas, see techniques for building extension units 2. Flexible promotion Management 1 set up different areas for local branches, different products/business For example, you are a language training organization, in Beijing, Shanghai and other places have campuses, each branch is only accepted in the region and the vicinity of the students enrolled. Then can establish the promotion plan for each branch school, and set up different promotion area separately. 2 Distribute different promotional budgets for different promotional programs for example, your main tourist business throughout the country, I hope that in each tourist attractions during the peak season to increase the intensity of promotion, such as the winter main push Hainan tourism, the fall of the main push dam on the grassland, etc., can be established by the tourist attractions to divide the promotion plan, And the overall budget is flexibly deployed in various promotional programmes. Or, the first time you try a batch of new keywords, you can try to set up a separate promotion plan for them, and by setting a certain budget to control the new word consumption level. 3. Implementation of scientific impact assessment and optimization 1 for different promotional programs (e.g., product lines, staged marketing events, etc., the promotion effect of different promotion units (such as product speech, popular speech, geographical parts of speech, etc.) are evaluated accurately for example, you are a chain wedding photography shop, in order to tie in with the last one months of promotional activities, Hope to temporarily promote a group of prominent concessions, promotional information and key words and ideas, you can set up a separate "January promotional activities" This promotional program to distinguish with the day-to-day promotion, and the effect of the promotion of accurate evaluation. After the promotion period is over, you can set up the promotion unit to suspend for future use. 2 the same group of keywords to test different styles and expressions of creativity, and through the creative report to compare the evaluation of the attractiveness of different creative to netizens, and constantly optimize the quality of creative small head bidding software to provide trial writing. Service Hotline: 025-68781274 on duty qq:1966359893 in person to guide, provide full technical support. Official address: www.ppctui.com
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