How to promote the birth of a new brand

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Before getting to the point, allow me to give a brief introduction to the brand. As a new brand of surveillance camera, Yucoo is officially born in Guangzhou Branch Video Equipment Co., Ltd. The promotion of the brand, I have been tracking. Well, if you think I'm advertising, please don't read any more. Let's get down to business, how to promote a new brand?

The formation of a brand, must go through a long and tortuous process, from the brand registration to brand promotion, and whether the brand can be among the many competitors to stand out. All these are related to the topic of Internet marketing. Perhaps you will say website optimization promotion and network marketing have what inevitable connection? My answer is yes. What we usually do is nothing but search engine marketing, blog marketing, forum marketing, e-mail marketing and so on online marketing and offline marketing.

Back to the theme, when a brand is established, how do we let the vast number of customers to know and identify with the brand? The next thing to do is a lot of work.

First, we first produced leaflets, to the outside to develop, of course, can not casually hair, to find the target customer base to send, to understand in what kind of area, that place will need these products, so that the issue of the leaflet will have effect. The production of leaflets must be attractive, to put the product's advantages and selling points to the most conspicuous position, to leave the first impression on customers. Of course, there are other ways of publicity, such as advertising in traditional media and so on.

Second, online promotion, that is, the use of the Internet to do the promotion. This is also our main topic today. This work started earlier, in the brand is about to form, we can first to the popular forum to advertise, of course, this advertisement to do creative, or else it is very easy to be disgusted. Or to the flow of the larger blog network to do blog, using blog advertising, a large number of publicity of the brand. This blog how to do a lot of traffic, to see if the blog is done to attract people, because to do a quick publicity, blog can not do very professional, content is very substantial, but you have to do attractive. In this case, your blog is recommended to the home page, you still afraid of traffic will be small?

Third, talk about how to use QQ and other timely communication tools for publicity. QQ, MSN as the current mainstream timely communication tools, we all know that in China their users are many. We can apply for several QQ numbers, and then every day to join the relevant industry QQ group, and then to QQ Group members send brand information, these are your potential customers, use good words will become your real customers. I do not fear trouble, a lot of things are to accumulate slowly. Do the promotion, every shortcut.

Four, you have to mobilize all the strength around you to help you do propaganda, use everyone around you. Brand growth is inseparable from Word-of-mouth. A good reputation is a necessary condition for the perpetuation of a brand. Word-of-mouth marketing, in fact, is usually what we call viral marketing. Many people know the knowledge of viral marketing, but it is difficult to really implement it. It can be limited by a variety of factors that do not achieve the desired effect.

In short, the promotion of a new brand, early work is very important, and an enterprise to be willing to invest, do publicity work outside, in order to ensure the quality of products and services, "both hands to grasp, both hands must be hard" principle, so that will ensure the smooth growth of the brand, the last household name.

This article because Yucoo Surveillance camera brand website (www.yucoo.com) Friendship feeds!