How to promote the exhibition website

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In order to better research the exhibition website promotion This topic, this article will discuss from the following four aspects

"The importance of the exhibition economy"

"The position of the exhibition website in the exhibition economy"

"Exhibition website promotion and other website promotion particularity"

"Exhibition website Promotion Innovation"

Exhibition activities as an industry, play a leading role in the whole macroeconomic system or regional economic system, promote the development of related industries, become the main representative of economic market competitiveness, in China, whether as the capital of Beijing, northeast Dalian, the Yangtze River out of Haikou, Shanghai, or the southern open city of Shenzhen, Xi ' An, an important trade port in northwest China, the exhibition industry is booming and brings limitless business opportunities to the local economy. The great development of the exhibition economy has led to the holding of many exhibitions. And these exhibitions do not hesitate to promote their network as the preferred platform!

A number of exhibition sites have sprung up as well. According to the author's survey, the current domestic more mature exhibition in more than 1000 per year! Most exhibitions have their own official website! As the most important platform of the exhibition in the network, the official website of each exhibition undertakes the very important duty!

First of all, the exhibition site as an official body, to timely release all kinds of news related to the exhibition, published the latest events.

Secondly, the exhibition site bears the responsibility of the fluttering, it is well known that the main participants in the exhibition are exhibitors, to promote and publicize the exhibitors! The Exhibition website undertakes the important task of attracting investment!

Third, in order to make more people pay attention to the exhibition, participate in the exhibition, the exhibition site will also be oriented to show the potential visitors do a lot of promotional work! and accept online booking visit smart!

The promotion object of the exhibition website mainly is the enterprise target customer, compared with other website's promotion, this kind of website promotion has the very big particularity!

First: The exhibition is for specific industries. Therefore, the exhibition site promotion must be targeted at a specific industry, one of its objectives is to the industry to inform the enterprise propaganda!

Second: The main site is the exhibition information release platform, and the exhibition is not related to the industry news can not put too much on the site.

Third: The exhibition Site page is generally relatively simple, the level of the site is generally maintained at level three!

Four: The weight of the exhibition site is generally higher! Many exhibition sites use the org domain name. Compared with other domain names, exhibition site's domain name has a higher weight!

Five: An exhibition usually has only one official website, the exhibition website recognition degree is very high!

According to these characteristics of the exhibition site, we do the promotion of the site in the process, we must focus on these special factors for research, to extract effective methods, and continuous innovation!

Exhibition website promotion of the five major innovations:

First, in-site thematic strategy: Because the exhibition site can not get through a large number of long tail keywords to obtain traffic, and the exhibition site itself is not suitable for publication in the exhibition irrelevant information! The solution is to the high index of the long tail keyword to establish a topic! Bamboo fiber brand is a high index of the key words, such as bamboo products exhibition, We can recommend topic pages to collect articles related to bamboo fiber brands! Through the aggregation of these articles to improve the weight of the topic page, so as to obtain a higher ranking, attract traffic! General recommendations, the site should be maintained within 10, each topic of the number of articles should not be less than 10!

Second, the media cooperation strategy: for the exhibition site, this is a very effective way to promote. Media cooperation is generally the object of the industry's leading platform. Bamboo products For example, bamboo products can be a website with Sina home, the Pacific Home, China Building Materials network, NetEase home and other large-scale portal site of the column to cooperate! In general, the exhibition website needs to provide the exhibition catalogue advertisement for the cooperation media, the media booth. And the media as a media partner in all promotional materials! And the media is committed to the exhibition site a picture link, as well as the acceptance of a certain number of soft text release!

Third, the Mail Marketing strategy: Exhibition site to promote the focus of the website, these enterprises will generally publish their own information on the Internet, the establishment of various trade platforms. Therefore, through various platforms to collect enterprise mailboxes, or the use of the original website mail database to the target enterprise to send the exhibition information!

Four, question and answer platform, forum, micro-blog promotion strategy: For the industry, business or consumer groups concerned about issues, in various questions and answers platform to actively answer, the establishment of expert image! To the target exhibitors, visitors or industry forum published in the latest information on the exhibition, a wide range of interactive forum! At the same time opening the official meager, Through the microblogging platform to expand the depth of the promotion!

Five, bidding rankings: Many exhibition sites have not opened the bidding rankings, here must be put forward, bidding ranking strategy for the exhibition site promotion is very effective! Research should be intensified!

Finally, Shanghai Bamboo Expo Summary: The promotion of the exhibition site must always focus on the target customer needs and innovation promotion strategy, only in the continuous understanding of the needs of the target enterprises on the basis of the proposed creative promotion strategy, will have a good effect!

This article by Shanghai Bamboo Fair (http://www.bambooexpo.org) original feeds, reprint please specify the source!