How to promote the Network Alliance to monitor the website transformation

Enterprises and individuals launched the Network Alliance advertising, http://www.aliyun.com/zixun/aggregation/8944.html "> Data monitoring is a very important link, mainly for the enterprise later delivery optimization to provide adequate guidance." Data reporting can help enterprises to achieve data monitoring and control, businesses and individuals can tailor these data in their accounts: standardized daily reports, account effects/promotional program effects/Promotion Group effects/creative effects/weekly/monthly reports, and promotional group/creative site reports. In the promotion management, you can view/download these reports: Promotion plan, promotion group, creativity, network, interest, keyword Report, and promotion plan/promotion Group


 


Daily report, Creative Day/minute website report. If the enterprise defines the transformation, it can also see the conversion data of the site.


 


Enterprises and individuals can also be installed through the installation of Baidu statistics to monitor data. In the Baidu statistics can view the promotion plan, the Promotion group, the creativity, the website each level statistical data. Baidu Statistics provides dozens of kinds of graphical reports, the whole process of tracking the visitors track, and to help monitor the effects of various traffic channels, so that enterprises and individuals to understand the effectiveness of the Network Alliance and optimize the promotion program.


 


network AU's account on the early days usually exist two kinds of conditions to be optimized: First, the display volume is too low, the display volume is a strong guarantee of follow-up links, the greater the amount of display, corresponding to a single probability greater. To this end, we need to have a certain amount of protection of the display. The main determinant factor is the competitiveness of the promotion group, which is determined by the bid and the quality, and the increase can be adjusted gradually by 5%-10% of the current bid. Another factor that affects the size of the network is the extent of the display. Factors affecting the scope of the display include the choice of the website, the number of keywords, the choice of points of interest. Therefore, it is very important to use keyword tool to enlarge the word, so that the effect of screening and transformation is good, and the short words with high volume are displayed.


 


the second need to optimize the situation is that the account offline time is too early, if the planned online time is less than 2/3 of the time period, you need to optimize. Specific optimization methods can include the following: The first way is to raise the budget: transfer the budget of the less-than-expected promotional program to an extension plan that is premature, or add a budget to this part. The second method is to modify the drop


 


Schedule: If unable to promote the ad group's budget, may consider the change launch schedule, according to the promotion product characteristic, chooses its target crowd the Internet peak period carries on the launch. A third approach is to lower the bid: if the promotion group bids above twice times the system average, the price can be lowered appropriately to extend the online time.


 


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