How to promote the goods on the Internet from the optimization of product title

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Often see a lot of sites on the sale of the name of the bland, just the goods to be traced, so simple to the vast number of sellers, but there is a great loss. Goods in the absence of real objects are virtual before, can only rely on the imagination to sense, especially for software programs, seemingly virtual products, we can not from its appearance, color, smell to describe. But from the SEO point of view, as a seller should be how to take the name of the product to attract sellers and do not lose the characteristics of the products as a must not be neglected to catch. We should use various methods to attract the attention of buyers, this is the strategy of commodity promotion.

The purpose of the product title optimization is to allow more buyers to easily find the required software program, so that the seller's goods first of all reasonable specifications appear in the search bar, the title of a reasonable arrangement of the structure and the right to express the language can increase the readability of the product.

Product function is the most critical

Relevant data show: buyers to look for goods, 70%-80% of people will choose to browse and search by category, only 30%-20% of people will choose to directly search the product, which means that buyers will be based on the performance of the desired product to search the possibility is the real search product name 30% or so, If the product's function expression is optimized to the most important position in the product name, this will allow the buyer to lock the search scope. The value of the product title is mainly reflected in what the buyer needs to see what function, thus affecting the buyer's intention to purchase.

In the product name SEO process, often will be the product function keyword, in order to attract the attention of search engines, so much more of a lot of optimization traces. The importance of each word in the title is different, so it will be in the search engine to express the weight, the title should be concise and fully express the meaning of the lively and interesting, we need to use some adjectives to adorn, but not because they express the weight of the use of flooding, according to the reasonable title, It is necessary to name the title of the product according to the importance of the title and the normal specification of the title.

Baidu engine included

For SEO, the meaning of the product title is very important, because regardless of any one search engine he is important title, whether it is Baidu, or Google, they must follow some intelligent program to find articles or merchandise title, such as the article list, h this is the title of the entire product, It is also the most important point of the whole commodity, not only highlighting the key words, but also reasonable arrangements to keep the statement fluent. Can not deliberately target keywords, but not flooding use it, to know the meaning of commodity expression is a title, not to highlight what everyone called the details, so do not do some of the search engine buckle points of action.

In addition the search function of the supermarket is according to the title to retrieve, so our title should as far as possible appear the product industry representative keyword.

In addition, commodity summary, product details, after-sales service of these three content, is also very important. So where do they often apply? Obviously, they are often used to the details of the goods, such as referencing the next title, or highlighting the more important title, causing the user's attention, such as commodity keywords, or focus on, anyway, be sure to pay attention to the importance of the elements of the hierarchy, According to the title of the product to highlight, can not overflow.

Product Title name proposed:

1. Title text combination suggested: "feature" + "Product name" You can also upset the order of arrangement.

2. Title text combination can also be "Introduction" + "Product Name" + "promotional price"

Above we according to the related some image case everybody should understand the procedure supermarket commodity title use method, we should also know that the SEO process need to pay attention to the relevant points, of course, many friends or more like SEO for SEO, flood the use of various adjectives to expand the title of the product to provide their own keyword rankings, Then you must pay attention to the following points:

The title of the product must not be used for sarcastic statements, such as illegal content.

Not only for keywords, must have relevant description.

The same item title name is not reused.

Don't create too many keywords with different meanings.

Be sure to match the product content.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

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