How to promote the network of small and medium-sized enterprises how to "borrow his mountain stone to attack Jade"

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With the development of Internet, more and more traditional enterprises are aware of the importance of network promotion. Many enterprises at the expense of hiring professionals to expand network marketing business. Of course, for some small and medium-sized enterprises, on the one hand, both want to obtain new business channels from the network, on the other hand, because of capital cost constraints have to weigh repeatedly to find the most cost-effective way to promote the network.

At present, there are many ways to promote the network, paid advertising, bidding, SEM, SMM, soft text, video, pictures and so on, in fact, each of the promotion methods have its advantages and disadvantages, as long as the use of appropriate will play a very good effect. Just like paid advertising, bidding, SEM, these promotional methods in the upfront investment will be relatively high, small and medium-sized enterprises usually do not consider. Today, Wenzhou Marriott Pipeline dredge to share, is another way of thinking-"he mountain stone, can attack Jade."

I. Industry PORTAL

A new type of industry portal, also known as the "vertical industry Portal", this type of industry portal similar to NetEase, Sina such a comprehensive portal, but there are essential differences. The industry portal is not Sina, netease so all-inclusive, but is specialized but fine, make it become the industry authority, expert, finally grasp the industry's right of speech. Small and medium enterprise website can make full use of this platform, in the above release its own supply product information and buy product information, with the authority of the platform itself and the dissemination of strength, to achieve the purpose of network promotion.

II. Classification Catalogue

Classification directory is to classify the website Information System, provides a category-by-class site Directory, in each category, ranked in this category of site name, url links, content feeds, as well as subcategories directory, you can browse through the category of related sites, the category often also provides a cross index, This allows you to easily jump and browse between related directories. can also use keywords to search, search results for the site information, this search is also called site search.

The above mentioned two ideas industry portal and classification directory, may not be unfamiliar to the promotion effect is not as fast as the auction, SEM, but in this era of resource flooding, this method is one of the most economical and effective way. Next we look at two platforms for network promotion:

Reverse Link: Industry Portal Here we take electromechanical home for example, as long as you register to become enterprise users, improve the relevant information can be released company product information. Each release a piece of information, electromechanical home will automatically pass this product information to the rest of the same type of Web site total 49, increased the opportunity to display, once these pages are included, also increased the site's reverse link. The increase of the chain to the enterprise station benefits is self-evident, and these chains rely on the industry portal, quality is very good, why not.

Access to traffic: Industry portals and category directory sites are user-oriented, such a professional excellent site daily traffic is very large, if your product information is recommended to the home page or the site is placed in a good position, then every day can bring considerable traffic, traffic will increase to a certain extent to promote transformation.

Brand Promotion: Industry portal site usually in the enterprise user registration will automatically generate a corporate website, and will be included in the search engine. Enterprise users only need to improve the relevant information as far as possible, through the Enterprise qualification certification, it is possible to get the authority of the website recommendations, which in itself is a good brand propaganda role. Classification of the Web site is the same truth, there will be exposure to influence. In such a platform SMEs if want to get a better position, can be appropriate to invest in some of the funds to become members, the brand will be greatly promoted the opportunity to promote.

Summary: Industry portal and Classification directory are the effective resources available to SMEs, although upfront spending time and energy may be a little more, but less capital investment, the promotion of good stability, long duration is an indisputable fact. He mountain stone, can attack Jade, Wenzhou Marriott pipeline dredge recommend small and medium-sized network promoter may wish to try the above method!

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