How to promote the network of small and medium-sized enterprises

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The author since 11 has been engaged in network promotion, in a number of small and medium-sized enterprises have been in, exactly speaking should be small enterprises. Because the company only has more than 100 people, at least a few 10 people, here for the moment call them small and medium-sized enterprises bar. In these small and medium-sized Enterprises Network promotion, all have the following several problems.

One, the promotion way is too unitary

I've been there. Several companies of the network promotion methods and channels are very single, most of them are mainly through Baidu bidding, SEO supplemented by this way to promote. I believe that this is also the vast majority of SMEs are through such a way to promote, this single promotion can not maximize the extent of the potential customers to find the company, which will seriously affect the growth of the company's brand.

The network promotion method has many, the small and medium-sized enterprise should dare to try different promotion way, then analyzes own product and the target crowd, the screening several effective promotion way simultaneously, as long as the promotion expense setting is appropriate, can not only reduce the promotion cost but also enhances the brand propaganda strength.

For example, the company is to do registered foreign companies and office leasing, the preferred choice in Yahoo, Google AdSense and search room advertising, rather than only in Baidu to play ads. Because for the registered foreign companies, most of the customers are in foreign countries, little or no people use Baidu search engine. Each company should choose the effective promotion method according to its own product or service characteristic.

The author of a gold investment company in the past as a network promotion, the company just want to do through search engine optimization to do promotion. As we all know, the gold investment industry to promote the main way is to rely on hard to do gold investment in this industry, which boss is not rich? But the author of the company's boss dug very, even dozens of yuan of soft paper costs are refused to dig, in the East Wealth, the gold online these industry websites talk about the hard wide price, the boss is also delayed no reply. Gold investment companies rely on the brand to eat, the author of the company because is just set up, no customer resources, more no fame, because the company's website is a new building, the boss of the new station is also a lot of opinions, today changed well, tomorrow and changed back, changed and changed, so the site online for several months or no rankings. Six months later, the company was doomed to fail.

Second, the rush to demand rankings

Because some of the company's leaders are not very understanding of SEO, they think, I recruit you back, is to ask you to put up the ranking of the site, you do not help put the rankings up on the list, you also put the site's keyword rankings have been lost, even the company's brand word rankings are no, what are you doing? Pack up and get the fuck out of Here!

The author in a website construction company mainly responsible for SEO, the author is unfortunate, optimize the site after half a month, the site has just been upgraded, Mister said, the company's website is too ugly, to change the atmosphere a little, so more conducive to improve the company's image. We all know that the site will definitely affect the revision of the rankings, not to mention this revision also involves the content of additions and deletions, site title and keyword changes. Because the website frequently revision, the website keyword rank all drops in 1000 (is not 100), even this company's brand word rank all has not. Although before the revision of the author to remind the company boss, but he still has no way to accept one months the company brand words are not ranked this reality, and I can not endure the day to push the ranking of the day, and finally the way I left the company to end this matter.

Third, the network promotion Commissioner body concurrently several posts

In order to reduce the cost of human resources, ordinary SMEs network promotion Commissioner is often a number of jobs, such as a moment to update the enterprise news, you want to design a leaflet, a moment to you to send leaflets, a moment to you to tidy up the site and so on, not to mention the network editor and the work of the outside Chain Commissioner, Fixed so many hours a day, as a network promotion Commissioner to deal with so many things every day, how to ensure the effectiveness of network promotion? Professional people do professional things, small and medium-sized enterprises do not because of cost savings, but affect the development of enterprises.

Above is the medium and small-sized Enterprise Network promotion General existence question, hoped for those who prepares to start a business or is undertaking the stationmaster to have to help.

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