How to promote the portal site

Absrtact: Website promotion, Network Marketing is the marketing component, is the core of e-commerce, and promotion is the most important network marketing, as a new portal site, in the early promotion of the importance; then how to promote their own website, there is no good side

Website promotion, Network Marketing is the marketing component, is the core of e-commerce, and the promotion is the most important network marketing, as a new portal site, in the early promotion of great importance; then how to promote their own website, there is no good way? The following author on their own website Jiaonan Hotline Network (web site: www.jnrx.net) The operation of sharing experience with you.

One, the portal website promotion search engine

1. Search Engine Login

According to the analysis of small and medium-sized Web site A large number of traffic are from search engines, some Web site traffic more than 80% from the search, the portal site can be completed after the construction of the major search, the vast number of customers can search in Baidu and other sites.

2. Search Advertising

Now the most commonly used businesses should be the search auction ads, more commonly used Baidu bidding and Google's keyword ads.

3. Search Engine Optimization

This is common SEO, for the analysis of the portal site, the relevant keywords, in search engine to do some optimization, can be ranked in the front of the major search, can bring related transformation for the site.

Second, the Portal website promotion link

1. Links

Good links to the portal site can also bring about the flow and ranking, the portal in the Friendship link to pay attention to the other side of the site's relevance, and their own content of the site is relevant.

2, Web site links

Now there are many site sites such as hao123.com,265.com, you can also find the Portal Class URL station to join, the effect is very good, can improve the site in search rankings, but also can bring traffic and transformation.

3. Buy outside Chain

Search now included in the search inside the weight of the site, if the site has enough excellent outside the chain, the ranking of the portal site will be high, search included will be more and faster, buy outside the chain to pay attention to the relevance of the site and whether the normal included.

Third, the portal website promotion under the line

1, logo promotion

At the same place where the portal is identified, URLs, such as business cards, envelopes, vehicles, and so on, appear. Prior to making their own business card with the site domain name for free to some of the local hotel hotel use (front is business card, the back is their own business card, hehe), the effect is good.

2, the advertisement comes with

Attach your own URLs to other planes and media ads in the portal. It is difficult to negotiate with a local advertising company, but it will be better if you talk about it.

3, Offline promotion

On the clothing or some gifts printed on their own web site. Oneself can out part of the expense, together propaganda, everybody why not?

Iv. information dissemination of portal website promotion

1. Forum

Select a number of relevant forums and bar, to promote the dissemination of information and publicity.

2, blog

You can create multiple blogs and join relevant circles for information publishing.

3. Yellow Pages and classified information

These sites are a platform for publishing pure information, and you can publish your own classified information.

V. QQ Group of Portal website promotion

1, QQ Group chat

Joins and establishes the portal QQ group to carry on the chat discussion, sends some related content.

2, QQ Group sharing

We can put some activity photos, FB activities, such as photos of the material things, upload to QQ sharing.

3. QQ Group Mail Sending

Many QQ groups have opened a mass mailing function, you can use this to carry out the relevant content of mass.

4, self-built QQ group

Enterprises can also open a number of QQ groups, this time can be advertised at any time.

Vi. the watermark of portal website promotion

1. Image watermark

In the upload site pictures, have to play their own logo watermark, and then published to other places and other sites are reproduced are the propaganda of their own website.

2, Video watermark

Now there are many video sharing sites, you can put some related topics video hit the Sheung Shui on the above, if particularly wonderful, I believe there will be many people concerned.

3. Data watermark

Write some articles above the original URL, as well as doing some information brochures such as PDF and ebook in the Add their own web site.

Seven, the portal site to promote the mass

1, Bulk Mail

Here we emphasize the licensing of mass mailing, not spam mass, and mailing list subscriptions.

2, Forum Mass (IBID.)

3, blog mass (ditto)

4, message this mass (ditto)

Viii. recommendation of portal website promotion

1. NET Pick

Now have a lot of web site, such as 365key, Sina Vivi, etc., can add some of their own site-related content.

2. Bookmark Collection

Baidu's collection, QQ bookmarks and so on.

3, the top guest website

Top Digg Site Promotion, submit some of their own website articles, to promote publicity.

Ix. Advertising of portal website promotion

1, soft text ads

Posted on the website of their own news, to their own website to promote, you can also buy the website editor, let them directly to you weak text, or money to the website soft text, add the Web site, a, but is reproduced, you can get a lot of external links.

2. Bidding Advertisement

Baidu, Google, Sogou, Yahoo and other bidding promotion, this everyone is doing.

3. Advertising Alliance

Now Ali mother and other advertising alliance promotion.

X. The web2.0 of portal website promotion

1, RSS

Can be the content of the site, blog and other related content submitted to the RSS share and the site included.

2. Instant Blog

QQ personal space, you can search add some related personnel, and then publish information.

3, Encyclopedia class website

Know, love to ask, knowledge hall, answer questions above, leave your website.

Reprint this article please explain to from: Jiaonan Hotline Network (www.jnrx.net) Guide person