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Talking about network promotion, we have to mention the promotion of soft text. As a promotional staff, soft text promotion is one of the necessary skills. Can be in the entire promotion work cannot be separated from the soft article promotion. Next I will come to talk with you about what is the soft text promotion.
First of all, explain the definition of soft text promotion: Soft text promotion refers to the form of text to their own marketing products to promote the sale of products. In the narrow sense refers to the enterprise to spend money in newspapers or magazines and other promotional media published on the pure text of advertising. This is also the early definition of the so-called paid text ads. In a broad sense, it refers to the enterprise by planning in the newspaper, magazines, networks, mobile phone messages and other promotional vehicles published on the promotion of corporate brand image and visibility, or can promote the sale of some promotional, interpretative articles, including specific news reports, in-depth articles, paid short advertising, case analysis and so on.
After knowing the definition of soft text promotion, we are going to discuss the purpose of soft text promotion, soft text promotion is the most direct purpose for your site to improve the traffic, this is mainly for their own site, to do the appropriate optimization through the long tail keyword to bring a lot of traffic; Secondly, to promote brand awareness and influence, Speaking of which, I think everyone to the success of the goods should be slightly heard, think they are relying on soft text to promote brand awareness. And as companies and enterprises soft promotion of the ultimate goal is to bring sales of products, to know that products sell more, not well-known, if your product is good enough, word-of-mouth spread that is quite effective!
After understanding the purpose of soft text promotion, we need to understand where the soft text appears. Everybody sees the most should be the portal website, perhaps we often see some new product launches in these portals, the user's use feeling AH and so on, actually these are the soft text. Speaking of this, we must think of another place, yes, is the forum! So far should not have heard of a well-known point of the forum is no soft text, there may be some you did not find it, because those soft text is really soft, soft to you almost do not know is in advertising. There is the industry site, this and the portal site is similar, but more targeted than the portal site.
Said so probably everyone still don't quite understand, in the end how to do a good job of soft text promotion? may be someone to say, I was born a thin, writing to do the level is very general, in fact, I think this problem is not, as long as you have a lot of soft writing good people to learn, more research and research their article ideas, began to imitate the writing of some false original, And so have the strength to write some original articles.
I personally feel that the soft text must be useful to users (readers), and add their own unique views, but also to be able to get resonance, so that can be regarded as a good soft wen, coupled with some ambiguous content, this is best to all of us are more concerned about. You can go to see some good soft wen, more or less have these two common points.
There is a good soft wen not to publish, do not let people know that this is not a successful soft. So when you write a good soft wen should go to some more attention than the site published, of course, the best is targeted to publish, so as to have good results.
This article is excerpted from: "Soft wen China" more: http://www.ruanwen.cc/Html/JuJiao/HangYe/7980734275155.html
Reprinted by: July Snow