How to promote the trumpet to drive the public account

    for small and medium enterprises to pay attention to the establishment of micro-credit marketing is the most realistic problem, although Tencent has always stressed that the main role of micro-letter is communication and communication tools, but the development of micro-letter commercialization has become a fixed. Micro-credit marketing enterprises need to do a good job in the immediate development, to sell micro-credit strategy as the main body, brand promotion as a supplement, Integrated N Enterprise Marketing model, n refers to multiple marketing channels for the sales base to increase the impact of corporate brand promotion coverage.
 
    in micro-credit marketing and promotional corporate public accounts are the main use of a large number of micro-letter Small circle of friends, this way for the bundled small with large size to promote the public account is extremely effective, and for the small circle of friends with its sales and brand dual tasks, Small and medium-sized enterprises pay attention to sales of small friends Circle of actual combat promotion, good at operating a trumpet brought about by the actual effect is no less than the Enterprise public account function, the following provides several ways to carry out the promotion of public accounts.
 
    One, circle of friends sales need to do a good job in the selection of products and services
 
    Enterprise sales performance is mainly selling products and services, intangible and tangible products. Friends Circle Target customers mainly care about two points: suitable products and unsuitable products, simply said that a product from the unit price, materials, appearance, color matching and so on whether have a first impression; product availability and whether it can be targeted for mobile end customers to promote sales, For the product or service companies can be online or offline to provide one-on-one additional services, as well as the enterprise's products and services have peer competitiveness, in the enterprise public account is not fully launched before the small circle of friends must establish a standardized enterprise product service concept. Customers have a first choice based on whether the enterprise can online mobile terminals to provide standardized enterprise services, and this is the same platform for enterprises to not be replaced by peer key points.
 
    second, friend Circle sales need to add more friend volume
 
    Micro-letter belong to mobile terminals, relatively traditional e-commerce platform here more closed, can be said to be completely closed, And this is to avoid the same industry competition has a positive role, so the enterprises do many small micro-letter circle need to have a variety of skills to add a lot of friends to ensure that Friends Circle sales target customer conversion rate.
 
    1. s as far as possible to select the company's internal Q-year-old QQ number as a prerequisite, in the open micro-letter trumpet to add the original friend information.
 
    2.Batch Add QQ Group, Enterprise batch add include their target customers QQ group from the other side for the Enterprise S accumulated Friend Foundation, different industries to accumulate QQ group of time need to do their own analysis, that is, customer positioning, and then find suitable for their own enterprises QQ group to add.
 
    3. For some enterprises, may be the day-to-day establishment of telephone sales organizations, enterprises have a large number of contacts Mobile information, can be used as a bulk import mobile phone micro-letter add friends.
 
    third, friend Circle sales need to do the basic content of the operation of the
 
    Circle of friends to share and release the information must follow several principles: original, High-quality, professional, have the experience of browsing, Close to customers. A lot of grassroots public accounts and their friends in the circle of Friends published information, a large number of life philosophy, Love introduction This kind of soul chicken soup articles, for corporate branding is not any significance, relevance is not strong, do micro-letter must be associated with the enterprise. So what should be the content of the circle of friends?
 
    1. Has the profession the profession, the friend Circle information embeds the enterprise in the profession knowledge, in certain quantification is necessary, displays own professional side, achieves the certain quantity exposure to increase the visitor to the publisher authoritative affirmation.
 
    2. Master the release time and quantity, edit the different types of 1.5-2 hours to release once, so that you can avoid the viewer to open the circle of friends Show is all your updates and feel rejected, and post note after the comments interactive, small release message appropriate @ Target customers that have been categorized.
 
    3. The Propaganda enterprise information achieves the enthusiasm and the transparency, mainly manifests in the product information, the service information detail, for instance similar product similar price comparison, the material comparison and so on, is good at the enterprise already cooperates the case to release as the propaganda witness, Increase the gold content of the information.
 
    Summary:
&NBSP
    Micro-trust friend Circle as the basis for public account promotion, product selection, The accumulation of user base and the operation of Friend Circle information and friends are important links for research and implementation. The establishment of a circle of friends needs to have the industry characteristics and strategic, the company's micro-credit marketing staff in these three aspects have their own way, with strategic promotional means for the establishment of a business circle of friends Sales network has a promotional significance.