How to promote the website of school and Training organization

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To Changsha Beida bird/Changsha Beida birds fly/Long Fei Xun's letter.

School website and Training Organization website How to promote?

Changsha Beida Jade Bird Chang Fei Xun North Beijing Jade Bird Changsha Beida Jade Bird flying Xun Changsha software engineer Changsha software engineer training Changsha Beida Jade Bird tuition fee

Dear Changsha Beida Jade Bird Flight Authorization Center leaders:

Write this letter today no other intention, just to complete my own unfinished a wish, below I will discuss for your center, the school website and Training Organization website how to promote.

With the increasing number of training schools and institutions in Changsha, the use of Web sites to attract student sources has become an indispensable way for these institutions, thus an advertising campaign from outdoor media to the internet has intensified,

Large training institutions (such as Changsha Beida Jade Bird) rely on rich capital advantages and strength, large area spread out network advertising, Baidu, Google, talent network and other types of portal information station. The numb competition, not only has not brought the remarkable effect, but causes the annual network promotion expense to be increasing.

Schools and training institutions should not do the network to promote?

There's only one answer.

Network promotion compared to outdoor media advertising, has the absolute advantage of price, a TV advertisement, may be one months millions, and the network promotion, may not spend a year so much expense. The results of the two promotion methods are one: to enhance the visibility of the organization, so that more students to attend the school training institutions.

Training organization website How to build?

1, the beautiful nature of the site

The site is like a corporate image, is to want to when you see a garbage station, even if the other side is a global top 500 enterprises, also have to let you have a trace of doubt. Especially for those first time visitors, the site is the first impression of customers in the customer's eyes, a beautiful generous and warm station, often can get the customer's pro-Lai, suggested that the school and Training agency website in the main color selection of light tones.

2, the professional nature of the website

Education is a specific industry, and the word "professional" is the most important in this industry, professional teachers, professional tutorials, professional spirit and so on. Extended to the site is exactly so, to objects and people, so in school web site construction and information to add, to firmly grasp this point. The construction of school website should have three qualities: a rational, concise and professional.

3. Comprehensive website

Visitors to the website of the school and training institutions can say that more than 90% of them are students or interested in training programs. A full range of services to enable these visitors to get good help. Recommended website has the following functions: Online consulting system, address inquiries, professional network mentor. Let the potential student source can first consult with the professional teacher through the on-line consultation system, then with the school or the organization further communication, then accepts the professional teacher the guidance, thus arrives at the school in the reality. Of course, in the current Changsha training institutions, more than 90% of online mentors are not "dedicated", not that they are not professional, but there is a common problem: network consultants can not consult the platform through the consultation to their own want to understand things, usually is not a few words, the other side repeatedly put forward to directly to the school or institution counseling, so , can also call network consultation? Simply call it "the money system." The school side is too "responsible", so that they do not realize such a disadvantage.

Then how should the school website and the training organization website promote?

Here I provide a more perfect strategy for your reference.

1, Baidu, Google promotion as usual, but can reduce some long tail keywords and some less competitive keywords, easy to next SEO work

Why continue to use these promotions? Because these promotion effect is very quick, submits the keyword to be possible in a day the upper limit, although the expense is big, but can see the result quickly, but has to filter the keyword, those competitive words, may retain, because these words do not have the later optimization condition, or is difficult to carry on the artificial optimization.

2, the timely updating of the website information and the addition of professional more strong information

Schools and training institutions should have a professional website editor, to update and add to the website information, the proposed daily increase and modification of the article in 7-15, which to understand the use of soft text for speculation and promotion, professional information, not only can enhance the hospital in the eyes of the patient image, but also to increase the probability of the site included.

3, efficient Optimization team

Here I suggest that the school please some professional website optimization staff full-time to optimize the site. But to find out the professionalism of the hired staff, do not think that can be posted in the forum is called SEO.

4, the use of network resources

When a high weight of the site has been formed, learn to use this advantage, in fact, through a number of reciprocal exchange of resources, you can get a lot of valuable portal site image text ads, text links and so on. Through your negotiations, in fact, many stations can not spend any cost to achieve the effect of advertising. Of course, it depends on your eloquence and means.

Remember a little! Website promotion work, the most taboo website often revision. Although the continuous revision can continuously improve the function and effect of the site, but in this way, to optimize the work is the biggest blow. The natural weight and rank of the website in the Internet is harmful and not benefit. In the case of Changsha School website, about one year change, on the surface looks good, but it is the school has not been well aware of this. In fact, many of the school's Web site revision is not the leadership of the initiative, most of the schools are those "borers" proposed, in order to get kickbacks, and constantly someone to the hospital to point out the existence of various "problems", and then persuade the school side will be submitted to the website XXX Network company From the XXX network in the company that get a huge rebate.

5. Network Marketing in all aspects

This is the most obvious part of network promotion. The use of forums, blogs, posts, mail, QQ groups and other publicity work, the use of some paid and free promotional software to carry out publicity and constantly follow up, so as to achieve a certain effect of the promotion, with a better software: Business Express, Blog Wizard and so on.

Article Source: Changsha Network company www.0731w.com

Article Author: Wooth Contact Way: QQ 745075929 telephone 13786187400

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