How to promote the website of small and medium-sized enterprises

Small and medium-sized enterprises how to promote their own web site, Shenzhou Panorama http://www.aliyun.com/zixun/aggregation/7821.html "> Network Marketing planning agencies to summarize the following points for your reference:

1, content construction, in the promotion of the site must be the content of their own site to enrich, all kinds of information to be perfect, website interface design to let people look comfortable, not for gorgeous, just concise and practical can, the site content has to attract users, otherwise, your users will not stay in your site more than 20 seconds.

2, the release of information, the release of information refers to their own to write original articles, and then you write articles published to their industry in the industry site above, of course, also to publish to their own website, and the article is best to bring their own web site, the last well-known article source, So others can be reproduced in the time to be able to come to your own website.

3, website optimization, including a lot of site optimization, site structure optimization, content optimization, outside the chain optimization, keyword optimization and so on, this means if the business owners do not understand the best to find a dedicated service companies or individuals to do. At present, there are many companies and individuals on the Internet to provide SEO services, but the industry does not have a fixed standard, so some provide services to individuals or companies will be lion, encountered such a situation must be a lot of advice, and finally choose a higher cost-efficient company or individual to sign a contract.

4, online advertising, I generally do not agree with enterprises to do online advertising, but do not rule out the network advertising is sometimes to bring customers, to note that the network advertising must be accurate, you are sales crusher will go to the industry site of the crusher advertising, to comprehensive mechanical site delivery effect is not necessarily good, Some industry sites have VIP members and other packages, must give them a bargain. Of course, if you have no place to spend flowers, you can directions, the major portals can be put on advertising, a variety of web marketing alliances also have a lot, as long as you want. I believe that such enterprises are in the minority.

5, bidding rankings, understandable, participate in Baidu bid ranking is the most preferred way to promote the majority of enterprises, but more and more enterprises found that the auction ranked invalid clicks a lot, each month's expenditure and income seriously disproportionate. In fact, Baidu bidding is also skilled, just the majority of enterprises do not know it, with a good Baidu bid, the effect is very good, the enterprise does not understand the situation of Baidu bidding optimization can find specialized companies such as the Shenzhou Panorama (www.szqj.net) to manage the optimization of Baidu bidding backstage, I believe the effect will be better.

6, offline activities, online activities of the website to promote the way is also a good channel of publicity, for example, enterprises can hold some activities, even if you do not have the strength to organize activities, you can sponsor, related industry events such as events, you can join the event sponsor list, and then put on the site of their own website banners or billboards and so on.

7, peer expansion, peer expansion is to go to peer sites or forums to publish information, if the peer site has a forum to register and then Post replies, by the way bring their own web site, but not too much, after all, is the enemy road narrow, his head and signature to change their own site pictures and URLs are also very good, even if the replies, Strive for each post the second floor is our replies, the Forum Rob "Sofa" The role lies in this.

8, communication tools, using individuals even if communication tools such as QQ,MSN, set up QQ Group, join other industry QQ Group, no matter when in the group, and then appropriate to send their own website, use even if the communication tools can not only make friends to peer to understand the market can also promote their own web site, why not? ?

9, questions and answers, here is said the question answer is: to Baidu know, stick, Sina love to ask, Yahoo Knowledge, QQ to ask and so on the website to answer questions, answer what question how to answer? First you find your industry classification, you can search your industry or product related keywords, Then look at the Netizen questions to answer, remember to leave their website address.

10, Friendship Connection, Friendship is now the importance of more and more weak, friendship connection is basically not how much traffic, but the friendship connection is an indispensable element of SEO. To find links to the link must find the relevant industry site to do the connection, you sell machinery do not go to find a health network to do the connection.

The above is just a summary of the commonly used website promotion means, website promotion also lies in innovation, enterprises can according to their own industry to carry out appropriate innovation will also bring an unusual effect, such as business cards on the printed web site, the company's employees each year when the annual New year to print their own web site calendars, cups, ballpoint pens and other small objects. The 250 law on the Internet must be kept in mind, he said: "Behind each customer, there are roughly 250 friends and relatives." If you win the favor of a customer, it means winning the favor of 250 people, whereas if you offend a customer, it means offending 250 customers. In your site visitors, a visitor may be able to bring a group of visitors, any site has a start and development process, the process of this law is particularly important.