How to promote wedding photography website

The resource cooperation between websites is also an important way to promote each other, the simplest way of cooperation is to exchange links. Web site Other cooperation there is content sharing, resource exchange, each other for recommendations, although the form and operation methods are different, but the basic idea is the same, that is, in their own certain marketing resources in the case of cooperation to achieve common development. This section only describes the Exchange link methods.

In the "Search engine registration" related content, referring to Google as the representative of the second generation of search engines will be the number of links to other sites as a decision to a site ranking index, in fact, the exchange of links itself is a commonly used site promotion means, the more opportunities for links by other sites, the more conducive to promoting their own web site. Especially for most small and medium websites, this kind of promotion means is a kind of commonly used, and has certain effect method.

Exchange links or call reciprocal links, interchange links, links, etc., is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site to place the other site logo or site name, and set up the other site's hyperlinks, so that users can find their own site from the cooperation site, Achieve the goal of mutual promotion.

The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors. However, regarding the effect of exchange links, there are some different views in the industry, some people think that the site can be obtained from the link is very little traffic, but also some people think that the exchange of links can not only achieve the potential brand value, but also access to a lot of direct traffic.

The view of this book is that the meaning of the exchange link is actually beyond the scope of the direct increase in access volume, more important than the increase in the number of visits is the industry's recognition and recognition, because generally speaking, linked to the site on the scale is relatively close to the content of a certain degree of relevance or complementarity, It is possible to list your site as an object of cooperation only through recognition.

Wedding photography company set up their own site for a long time, but the site's traffic is flat, almost did not play any propaganda role, what should do?

My advice is: first of all, suggest that wedding photography company to their own website to do a comprehensive "diagnosis", including domain name selection, site search engine optimization (SEO), scientific login search engine and put online advertising and so on.

Do you have a good domain name: domain name should be concise and easy to remember, easy to input and must have a certain connotation and significance (for example: Marriage online Wed is the meaning of marriage, ol is online meaning), the choice of suffix is a new hotspot in recent years. com, but there are also many Chinese enterprises began to keen on CN domain name.

Necessary website search Engine optimization work: Avoid excessive use of pictures and flash; Determine the site's core keywords, generally limited to 5 or less, usually wedding photography company abbreviation, hangzhou wedding photography, and so on (there are many good keywords you know but did not think of, here I will not say, interested people can contact me )。 Optimize the labels for each page (e.g. title, link, and meta). For more than 10 active Web site external links (external links are very important, a site did not do external links, simply shut the site), to improve the PR value, to ensure that the homepage is constantly updated. Get married online for free with external links.

Whether the use of search engines is scientific: whether to create a suitable source of information for search engines, the opportunity to be included in search engines and to make effective information appear in the forefront of search engine results; The active information front display mainly includes several factors: the website name, the key words provided, the description of the site The match that is submitted to the search engine, and the number, frequency, shape and location of the keywords for search in the Web page.