How to properly write the description of the Web site to help users click

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The description of the site for a site development is critical, do a good job description of the site is equivalent to the site's display, promotion has laid a solid foundation, but now a lot of Web site description does not perfect, especially now some of the new site, some of the new webmaster in the site on the line when too hasty For the description of the site is to take the copy method, for this kind of behavior I can only say, the following author talk about how to write a reasonable description of the site, guide the site to a higher level.

The first requirement to write a website description is to describe the site theme that must be met, different sites have different site themes, the scope of these topics for our description of the site has laid a limit, especially for some special industries, the description is even more so, what the theme of the site can only be described around the site theme, Instead of being disconnected from the subject, for example, we are in the two-level construction division test Network, then our site description can only be around the two-level builder, can be described as providing two level builder test information, test skills, the general point: The site description must conform to the theme of the site, If not, then not only can not improve the ranking of the site, but also will affect the ultimate development of the site.

The website description must also conform to the logical thinking and the simplification, has made the business card friend certainly to know, the name card on is like a website title, but the business card on the service description is the so-called website descriptions, we in carries on the business card design time to be able to carry on the card the service description to depict certainly not, Therefore, when we do the description of the Web site and the same as the production of business cards, the site describes the simplification and logical thinking, both simplistic and thematic thinking, can let others see our site the first time to find what we do, so click to enter the site. In turn, some webmaster in the Web site described on the use of a haphazard way of writing, description of the site too much, and some words through search engine search can not be shown, such a site description must be a failure of the site description of the method, simple and logical is the best policy.

The description of the site to meet the needs of most people, that is, we are in the description of the site should not be too rigid, such as we are in the engineering and technical aspects of the site description may be too professional, but our description of language must not be linked to specialization, Because if your description is too professional when the average user is searching, how do you get into your site? Even users can not read your description of the site, which allows users how to choose, so I suggest that webmaster friends in the site description of the time to be flexible, not too stiff, For example, some structural tendons and other words can be directly replaced with steel, do not need to be some details of the words are also incorporated in the site, that will lose a lot of users.

For a website, in addition to the title and keywords, the description of the site can be said to be in the main position of the site, most of the time our site content editing should be around the description, so that the entire site looks more standardized, through a reasonable description of the site can also attract more users to click their own Rather than in the horizontal comparison of other sites to site, I hope that webmaster stations in their own site on the basis of the user to write a description of the site, from the user is the equivalent of digging a grave! This article from the sword Wind legend cartoon www.kenan520.com, reproduced please keep the link, thank you.