How to protect the rankings after site refactoring

The purpose of website reconstruction is to get better performance. So the first thing to do is to use SEO to think about what new forms of new sites should appear. Unlike the site has never been the case, the new site in the construction process, to consider maintaining the original site is ranked, especially some important keyword rankings. Search engines are very sensitive to the update of the site, small changes, and some even like the web to make a makeup, dress up, will cause a lot of changes in the rankings.

So how to minimize risk?

First, first determine which old pages in the search engine to get a good ranking. These pages are ranked well, and their names and content are rarely changed or extended in the new site.

Second, try not to change the original site structure and the name of the Web page. Of course, if the original structure and content is not suitable for search engines, it is necessary to http://www.aliyun.com/zixun/aggregation/21263.html "> First time change." To retain the original structure of the search engine adaptation, even if the form and content of the Web page has been changed, the search engine can still follow the "original Road" to find a Web page, quickly re-indexed and replace the original memory. This transition process is the shortest and most unobstructed. The author of a telecommunications website through such updates, almost feel no vibration. Instead, not only did the old rankings get retained, but the new rankings were significantly increased.

Third, in the first period of time after the publication of the new website, continue to retain the structure and content of the old site, do not immediately delete. In the original old site, set up a suitable link to the new Web page, to guide the search engine to new places. If the original page has been discarded, it is necessary to create a 404 Web page to avoid the search engine encountered a vacuum. Important pages, if you have to discard them because of the design needs, you need to use 301 to permanently turn to the new page.

The best way to do this is to use Google's XML sitemap to tell Google that your site is updated. This can "remind" Google My site has changed, shorten the transition period.

Five, you need to know, when you add a lot of content in the new site, or change the structure of the site is very fierce, the search engine may spend more time to analyze your site. Search needs to assess the relevance of your content to the old content, the relevance of links, and the contribution and impact of so many new content topics.

The last option is to consider using PPC to compensate for the loss of flow during the transition period. Your budget is best able to help you maintain two months of advertising. Don't compete with words about your brand and company name, and countries are the most ranked in your new website.

This article starts: Chengdu SEO Author: Shori Original website: http://www.028seo.org.cn

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