How to pry 500 million consumers

Abstract: In the face of increasingly complex marketing environment, how enterprises Connect and guide consumers? September 2, the 201,100-degree World Congress hosted by Baidu officially held in Beijing, in the afternoon Marketing forum, a number of marketing celebrities have debut, on the current network marketing environment

Facing the increasingly complex marketing environment, how do enterprises connect and guide consumers? September 2, hosted by Baidu's 201,100-degree World Congress officially held in Beijing, in the afternoon Marketing forum, a number of marketing celebrities have debut, on the current network marketing environment and change for in-depth discussion. Baidu Vice President Wang also detailed analysis of how the enterprise and 500 million of consumers communicate marketing way. The first scientific research forum to be included in the Baidu World agenda attracts nearly hundreds of experts and scholars from universities and research institutes. Baidu in this forum announced the "Open Data Research program", marking the enterprises and universities, research institutes to explore a new model of cooperation, Baidu Senior scientist Dr. Wang to the plan made a detailed explanation.

How to pry 500 million consumers

Now, the Internet in the rapid change, the consumer's network behavior characteristics, interest preferences, active sites with the emerging applications and open platform of the rush to change, network dependence on the promotion, so that enterprises can through a variety of means and contact carrier to study and analyze consumer behavior. Forum site, Wang said that the search engine has become one of the most used Internet applications, box computing and other technologies represented by the data, the application of open platform, but also significantly enhance the search experience, a search for the core of the 500 million users of the consumer ecology has been outlined in the first.

At present, Baidu is from a single search platform developed into a variety of resources in a media platform, according to user behavior characteristics, interest preferences converge information and applications, through the opening of the home page resources, netizens can be used in Baidu home page to get daily use of SNS, microblogging and other dynamic information, notice reminders, but also to set up games, video, weather, Travel, such as more than 20,000 app applications, Baidu platform has formed a cover learning, entertainment, communication needs, such as the Network ecological circle. This also provides a more convenient and diversified contact path for enterprises to launch marketing promotion on search platform.

How to communicate with the 500 million consumers behind Baidu smoothly? Wang also gave suggestions, in the context of innovation, enterprises should look for a breakthrough in three directions: one is to continuously improve data mining and analysis capabilities, a comprehensive grasp of consumer will; the second is to integrate marketing communication more important, combine various marketing carriers and platforms, play the characteristics of different media Third, the link between consumers and enterprises widened, will cover the product development, promotion, sales and after-sale many links to ensure that the enterprise owners to provide efficient system marketing experience.

Baidu Marketing Product Matrix

For enterprises to pry 500 million consumers, Baidu also provides a solution to the enterprise, around the above three breakthroughs, Wang pointed out that Baidu covers China's 95% of the network users, gathered 500 million consumer groups, has formed the most real, comprehensive, reflecting the consumer dynamic needs of the sample library, which laid the foundation for accurate dynamic marketing From the integrated marketing level, Baidu offers from the keyword promotion to the brand area, the related advertisement, the brand accurate display advertisement network hung the media, the enterprise may combine each kind of marketing carrier and the platform, displays the different medium superiority, to reach the overall marketing effect. At the same time, in order to provide enterprises with better marketing experience, broaden the link between consumers and enterprises, we also provide Sinan, Baidu statistics, Baidu rankings, Baidu Index, etc. for marketing decision-making guidance tools, thus effectively ensuring the entire marketing process of efficient, accurate and dynamic optimization. Wang stressed.

Forum site, this year's new hung media attracted a lot of attention. Baidu Alliance general manager Shanda introduced: "Hong Media as Baidu marketing platform strategic level of products, is to meet the advertising owner of the brand to promote the demand and build a new precision brand display advertising network, will further improve the distribution of Baidu in the display of advertising network market layout." ”

For Baidu "pry move 500 million consumer" marketing proposition, participate in Baidu Marketing Forum enterprise customers have expressed extremely attractive. The open platform is driving hundreds of millions of of users together on a number of super platforms, access to include life, entertainment, work, shopping, tourism, such as one-stop service experience, Baidu from the search platform to the Super media platform of the transformation, will give enterprises to launch network Marketing to provide a greater stage and space, look forward to the innovation of Baidu marketing changes and experience.