How to quickly build local portal site for novice Webmaster

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Local portal sites are regional, local life information integrated site, site construction to have local, entertaining, professional, interactive and so on, unexpectedly is a comprehensive local site, of course, need to provide comprehensive local information, such as local news, real estate information, car trading, cultural characteristics, For novice webmaster How to quickly start the local portal site, how to quickly build a perfect portal site.

Learn more about local basic information

Site construction needs to be positioned at the beginning of the site, Portal Community website is a comprehensive information platform for the local, website information to do a large and comprehensive, but the content can not have no focus, to understand the core content, the webmaster needs to online under the local life to understand, which information is more interested in local netizens To get this information, members can vote through the local forum, statistical members on the content of the portal site, or the data analysis of which radio programs are popular, which newspapers are more interested in the layout of the users, and can also develop a corresponding questionnaire, online under the questionnaire survey, In the process of questionnaire can be set up to fill out a questionnaire can be a small gift way, to avoid users feel that filling the problem caused the questionnaire can not be completed normally.

Long Tail keyword optimization

The current major portals of the competition is also very fierce, for the novice webmaster, SEO optimization experience must have deficiencies in the early stage to build the site through the main keyword "* * Area Network" To get ranked, is more difficult work. Just online operation of the site home weight is insufficient, you can consider the use of long tail keywords, internal page optimization ranking method, site optimization is not only rely on the first page to get traffic, more is the content page and Channel page. For the portal site will have a lot of channel pages, such as tourism, life services, second-hand car transactions, talent recruitment, these two-level channels and can bring different aspects of traffic. New station can focus on long tail keyword, tourism channel can be set title as "* * Regional tourism route", "* * Regional tourism Strategy," * * Regional tourism prices ", such as the Life service channel can be set" * * where the hotel is good, ", * * There is no fun place," * * There are any specialties "and so on. Through the local regional long tail keyword, reduce the main keyword competition, avoid the new station before the weight caused by less traffic problems.

Adhere to content maintenance to improve user experience

Webmaster know that the development of the portal is tortuous, site content difficult customer service all-inclusive, user viscosity is poor, advance can rely on the enthusiasm of the webmaster continue to advance, but because of the bottleneck of the development of the site, profitability may have problems, many owners may give up operations, for the operation of the website: business needs perseverance, but also need skills. The beginning of the site is to provide users with localized information, know what the user needs, and to the greatest extent to provide services. For example, news channels need to provide daily hot news, users are more concerned about the local information, the source of these news can be the major local news stations, or the webmaster has its own line to visit the team, the local information collection; Talent recruitment channel needs to provide enterprises with high-quality talent pool, for candidates to recommend quality Enterprise Services, may not be able to do professional talent network to provide one-stop service, but the channel content construction should also take into account the integrity of the enterprise, as far as possible enterprises can find high-quality talent, candidates can find the right enterprise. The core of the site is to add content, the core of the site operation is the user, what kind of content is the user's concern, improve the user experience is the basis for the success of the site.

Quickly find a profitable outlook for your site

The speed of the development of the portal site depends on the profitability of the site itself, profitability is the driving force for development, so who can better solve the profit problem, who can become a winner. General portal profit is the main source of business advertising, a single profit model easily lead to the site into the "death" stage, the webmaster need to locate the site according to the location of the appropriate profit prospects, business advertising model has not met the survival of the site, mining new profit model is the immediate need to solve the problem. Site to provide the different channels of the page, can develop its related charges business, such as the real estate channel can be formulated topic pages recommend excellent real estate, second-hand trading market can provide online trading intermediary services, travel channels can be joined by travel agencies to enter the line to participate in group buying tour activities. In the new era of the Internet, webmasters should be aware of innovation to profitability, do not blindly replicate the success of others, to have their own profit model.

Operation of local portals, to constantly explore new profit model, to break the traditional mode of portal operation, improve the traffic volume of the site. The above is A5 Marketing (http://www.admin5.cn) share the experience of their own operations, hope that novice webmaster can learn the skills of Quick start.