How to quickly find the interactive design of problems (Part one)

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When we have no data, no time to understand the specific situation, no extra energy and money to do various tests, in the conceptual phase to verify their ideas, how to use the fastest way to find the problem of the design and kill him in the cradle? The next content should be helpful to you.

Before I write the text, I hope you can understand that bad design is caused by a variety of reasons, I write this article is to explore how to quickly identify bad design, and avoid such a design occurred to themselves. But sometimes you know it's a bad design that happens to you--you know why. Here's the point:

I took the example of this site is relatively well-known Granville guest site, is the release of task-task site. This is my first time to go to this website. Let me describe how I felt at the time. It's a very useful way to imagine who you are and then start to think about what you're going through, and of course more formal role analysis--creating a virtual user role:

A feature that looks like a search

First of all, when I open this page, the first reaction is Taobao, because the UI is very similar. Add the category navigation to the left and the picture in the center of the page that contains almost no information. I couldn't figure out what the site was for a while.

Then, when I want to do something, I found the top right corner of the big search box, the text in the search box I do not understand what is to say, why the search on the right is called publishing content? So I searched for a 2 keyword combination: "program design." Click to publish the task, look forward to the search results ...

Click the button to jump to a task submit form

The resulting content was unexpected, and it was the input that I entered into the title of the post. My first reaction was that the design was too bad. Note that when you feel this way, you may be designing a problem, but it is only possible.

After analyzing and thinking, I thought the design was really problematic, but when I was so sure my first reaction was to ask people. Because I often say: "We often think that other people are idiots, in fact, we are not the idiot," so I generally assume that the design is subtle and not I found. At the same time because I do not have enough knowledge of the site, there must be a lot of places to consider the less thoughtful place. When I ask an insider about the product, I can make sure that my guesses are generally correct.

I take the main point of this design I think there are problems to elaborate.

After my analysis, I have come to the conclusion that:

1, this design does not have any benefit, including cannot reduce the user to operate

2, such a design is bad, will cause ambiguity (for example, I understand the search) and the confusion of mind (what exactly is used to do).

Don't think this conclusion is nonsense, because the current user experience of the promotion is mainly focused on 2 (other aspects, such as response speed, interface aesthetics and other parts are more obvious, the solution is relatively easy to evaluate)

1, in line with the user's psychological expectations-is very popular that the sentence: don ' t make me think (don't let the user thinking)

2, reduce user operation

Although for different groups of the weight of these two is not the same (now we all pay attention to the first, mainly the book harm), but this design is not in line with the user's psychological expectations, but also can not reduce user operations so there must be a problem.

In the next chapter, I will elaborate on the process and reasons for the detailed analysis of these conclusions.