How to quickly improve the performance of the new Network marketing project?

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For the boss, please you come to improve performance, your ability is high, can not improve performance is equal to the short commitment, so that the new project, the first thing is to quickly improve performance, not necessarily how big, but to be obvious, step-by-step.

Everyone has different experiences and different styles. The project owner who is bidding is sure to find the bidding first, planning the birth of the affirmation is to see how the project packaging, optimization of birth will also look different, no matter what kind, the first thing must be in-depth understanding of the data, from the bidding, unless your company's main promotional means is not bidding, For example, many companies only use microblogs, depending on the situation.

According to the data, combined with the current promotional strategies to find out where the problem is, is the flow of the problem, or brand problems? If it is the flow of the problem, is the front-end traffic problems, or back-end marketing page transformation problem? This must be clear first.

If there is a problem with the brand, perhaps because of the lack of relevant brand building, such as the site's internal construction is not in place, or Baidu related products, news, sites and other deficiencies, but also may be the impact of negative news, if there is a negative news, must be resolved immediately.

Traffic if there is a problem, first of all to analyze the front-end or back-end problems, generally speaking, poor performance, the possibility of a good back end, relatively front-end, the back end is more difficult to control, transformation has been a headache, not only because of vicious competition, but also because the brand Word-of-mouth molding too difficult. This time, the proposal side to start the related improvement of the website, unfavorable big change, can combine the data, sort out some good marketing pages and poor marketing pages, compare and analyze, and then modify. At the same time, to adjust the bidding strategy, some of the bad words can be reduced according to the situation of the budget or even suspend the delivery, some translated words can increase the rank, increase the delivery, for a project multiple accounts, but also to consider the arrangement between each other, the timing of the reasonable arrangements, If the data analysis in place, but also the advantages of their respective accounts to play out, such as a account in a certain type of words into a good, a can be in such words before the test, the same, B account also has its own focus.

The work will probably last about two weeks, and it should be seen as a result. Sometimes, it is difficult to manage the project is, as a new inherited, the prestige is not enough, to understand the project is not deep, should not be changed, should be gradual, not too harsh, pay attention to implementation.

With some success, to strengthen real-time monitoring, such as through business access to consult the situation, through the CNZZ view of the site visit, if the consultation has some problems, to be resolved in a timely manner, because each effective flow is hard-won, especially from the appointment to the diagnosis, if the consultation does not good, that loss can be big. In addition, bidding should cooperate with good consultation, can not say that I only effective dialogue, regardless of the appointment, if you do not accurate, consultation is difficult to make an appointment. Like a reasonable distribution of dialogue, unified words, full of temptation to promote, are management consulting should pay attention to.

Continuing the above work for half a month, you can say that the overall project has a certain degree of control, but also has the appropriate authority. This time, we should start to plan, do a good job next month's target planning, results-oriented.

After planning, the thing to do is still to optimize the advertising strategy, on the site to do a good job of coordination management, such as the network Union material production, website related function improvement, promotion AD bit optimization, marketing page improvement, special production and so on, in addition, to start planning some activities, so as to bring about a significant increase in performance, The last is routine data monitoring.

Gradual, control, focus on implementation, so that the rapid promotion of new projects is not difficult? usually also need to strengthen learning, good learning ability and understanding is very important, because the market has been changing, relying on experience, it is difficult to make great strides, to learn to analyze problems, solve problems, so that a new project to upgrade the way is actually, First look for problems, then solve the problem, starting from the focus, step-by-step. Thank you!